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Clicks, Conversions, Clients Course > Module 1: Advertising Fundamentals

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LESSON OVERVIEW

Video 02: Compliance For IM/MMO/BizOp

IM Marketers and biz op marketers and advertisers need to man up with their Facebook ads. 

You want to provide something that actually is valuable and proves there’s a solution behind it. 

So those crazy boarders and arrows work in your ads because they stand out, but they don’t always attract the right buyers – usually just the bargain hunters and they’re not exactly the best customers. 

So create ads that you would want to click. So if you want to stand out to the right crowd, use images with bold colors, dark backgrounds, or even high contrast for the same effect. If you love having your face in ads, like I do lighten up a bit, smile, look natural, have some fun, because that is what gets people’s attention. 

So any piece of content or lead magnet that suggests something has been tested to generate results is a huge sign of interest. Results speak for itself. There’s no reason to put hype out there, prove to people you’ve done it because what you say it needs to be backed up, have your product be a part of the case study that helped get the results achieved. 

Before you start creating a bunch of Facebook ads and pitching everyone in the industry about what your next awesome shiny object is, learn how to craft your sales pitch, to fit the industry, which should be solution-based benefits versus feature based. 

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LESSON TRANSCRIPT

David
(00:01):

Hey
everyone. I’m going to make this video short and sweet because this video
explains why internet marketers make money online. Marketers are biz op
marketers and advertisers need to man up with their Facebook ads. And you’ll understand
why I’m saying this in a moment. So listen up. If you have a friend, family
member colleague in the internet marketing, make money online or biz op space,
please share this information with them. You’ll save them a ton of money and
headache. You will probably save them from spending a ton of money on terrible
ads. Before you start creating a bunch of Facebook ads and pitching everyone in
the industry about what your next awesome shiny object is, learn how to craft
your sales pitch, to fit the industry, which should be solution-based benefits
versus feature based. Okay? You’re not trying to create something that says,
look at me.

David
(01:04):

You
want to provide something that actually is valuable and proves there’s a
solution behind it. Okay? Because this market is searching for case studies and
examples. When you put something out there that shows proof that you know what
you’re talking about and you know, you’ve done it. And others now believe you
because of that, you will get people interested in what it is. You have to say.
So any piece of content or lead magnet that suggests something has been tested
in generator results is a huge sign of interest. Results. Speak for itself.
There’s no reason to put hype out there, prove to people you’ve done it because
what you say it needs to be backed up, have your product be a part of the case
study that helped get the results achieved. Just like this course. You can even
offer a bonus for reading. Hint.

David
(01:58):

Hint.
Think about that. Someone’s reading your case. Study, give them a bonus for it.
Let them know that. By going through your case study, you have a nice little
surprise for them at the very end. All right? So those crazy boarders and
arrows work in your ads because they stand out, but they don’t always attract
the bargain hunters or excuse me, maybe you want the bargain hunters, but, uh,
you know, they’re not exactly the best customers. You don’t want them. Let’s be
honest. A lot of you are going after the bargain hunters and don’t realize it.
Stop trying to go. After the bottom feeders go after the highest quality people
you can. So create ads that you would want to click. So if you want to stand
out to the right crowd, use images with bold colors, dark backgrounds, or even
high contrast for the same effect. If you love having your face in ads, like I
do lighten up a bit, smile, look natural, have some fun, because that is what
gets people’s attention. The Patriot view on stage or in front of a whiteboard
with weird facial expression, that’s going to create some curiosity. So believe
me, when you do this you’ll thank me later.

 

KEY TAKEAWAYS

Play within the rules to stop giving the IM/Make Money Online/BizOpp space a bad name.Provide something that actually is valuable and proves there’s a solution behind it. If you want to stand out to the right crowd, use images with bold colors, dark backgrounds, or even high contrast for the same effect  [progressally_complete_button text=”Mark As Done” objective_id=”3″]

MY NOTES

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