•  With ABO you can shove everything into one place and with CBO you want to segment it out. So as an example in the video you can see CBO campaigns where we've put our best performing interests into one CBO, no more than five at one time, with our best copy and creative combination.  

• In this example the target is parents 45 and older and all genders. We are only targeting the feed in this example, and this one we are doing conversion or customer optimization. I have that same setup for each one of the audiences and they all have one copy image combination. That's the one CBO that we're setting up. Whereas if you wanted to test a lot of variables such as lookalikes and interest combinations and put them all into one place, you could see 41 different ad sets. If you're setting up your ABO style campaign, put them all in one central location. That way you can analyze the data.
  

• If you wanted to you would be able to set them up by the lowest cost per result. Then you would look at anything that's below 25 and see which ones are just interests, which one there are lookalikes,  and which ones are combinations. Then you can split off a campaign or a CBO where the CBO is the lookalike and interest intersect campaign. Then you have another one where it's just the interest and then another CBO where it's just lookalikes with no interest attached. CBOs are meant for smaller audiences, a smaller amount of audiences have equal weight. So equal audience size, all in the same campaign with interest that's going to vary.  

• For example, if we were targeting grandparents and parents and new parents and we know those audiences will constantly vary day to day. Whereas if we're just targeting the general public, we might find that on some days 25 to 34 year olds are more active versus 45 to 54 year old audience. So it'd make more sense for us to have them all together. Especially if they're all interests or they're all lookalikes. 

• You click on conversion or whichever optimization strategy you're looking to go with or whatever objective makes sense for whatever it is you're trying to achieve. In this case, it's conversion. You click continue. You go through the necessary set up here.  Lets say we do a budget of one hundred, are you looking to do value cost cap or bid cap? Most of the time you're going to use highest value or lowest cost. Are you going to use daily or lifetime? I personally use daily for a lot of e-commerce campaigns. I use lifetime for a lot of short-term campaigns like webinars.  

• Exclude your past customers and people who've bought more than one item. In this case, it is an e-commerce store. So we are going to exclude any past customers. We are just going to focus on the lookalikes that we want to target. We will live it as conversion and then set up our best performing ad. We would simply repeat this process with every audience that is similar because it's CBO.

•   So with the CBO if we only have two audiences we would only plug into one audience and go from there. It keeps it easy and organized for use to know what's working. So remember when you're setting up your friend ads, it's all about organization lookalikes or interests. Also when you're doing your setup, make sure that your naming convention matches what is in there side of the campaign. This will help you know exactly what it is that's going on in there. It's our best video and image combination. And it's using our updated audiences. It's using the interests and lookalikes that we've created and it's doing conversion optimization or customer optimization and not value. 

David (00:01):

Hey, everyone. Welcome back in this video. We're going to talk about setting up your front end advertising, and it's not that difficult. So I like to segment things out by interests and lookalikes. Now I know I've showed you in a couple of the videos already, how we go about setting CBO versus ABO. And so essentially it's a, it's very much following along with that video, because with ABO you can shove everything into one place CBO. You want to segment it out. So as an example here, as you can see on your screen, these are CBO campaigns where we've put our best performing interests into one CBO, no more than five at one time, with our best copy and creative combination. So when you were setting things up on a CBO level, right? Like I mentioned, these are audiences I'm only putting no more than six in a campaign.

David (00:54):

I set up the audience that I'm looking to target in this case, it's parents 45 plus all genders. I'm only targeting the feed in this example, and this one I'm doing conversion or customer optimization. And I have that same setup for each one of the audiences on the left side that you could see here. And they all have one copy image combination. And that's the one CBO that we're setting up. Whereas if I want to test a lot of variables like I did here, this is every combination I can think of every little lookalike and interest combination I can think of. I put them all into one place. You could see 41 different ad sets here. Now, do you have to do this? No. But once again, if you're setting up your ABO style campaign, put them all in one central location. That way you can analyze the data.

David (01:43):

If I want to, I would be able to set them up by the lowest cost per result. And then I would look at, let's say anything, that's below 25. I could see which ones are just interests, which one there are lookalikes, which ones are combinations. And then I can split off a campaign or a CBO, for example, where it's the CBO is the lookalike an interest intersect campaign. Then you have another one where it's just the interest and then another CVO where it's just lookalikes with no interest attached. And that's how you would go about setting up that type of campaign. Because once again, CBOs are meant for smaller audiences, a smaller amount of audiences have equal weight. So equal audience size, all in the same campaign, obviously with interest that's going to vary. But the great thing about interest is that, you know, some days that interest, that individual that's showing up from that interest, they're not always online.

David (02:40):

For example, in this one, we're targeting grandparents and parents and new parents and P you know, parents of older kids, always on Facebook. So those audiences will constantly vary day to day. Whereas if let's say we're just targeting the general public, we might find that on some days 25 to 34 year olds are more active versus 45 to 54 year old audience. So it'd make more sense for us to have them all together. And especially if they're all interests or they're all lookalikes want to keep them in a central place. So when you're setting things up, you want to keep it very organized. Like I mentioned, I like to have it where a CBO is just interest. A CBO has just look like 1%, just look like one to 2%, just lookalikes with interest combined. If it's ABO put everything in one place. Now, in terms of the actual setup itself, you click on the create button.

David (03:30):

You click on conversion or whichever optimization strategy you're looking to go with or whatever objective makes sense for whatever it is you're trying to achieve. In this case, it's conversion. You click continue. You go through the necessary set up here. Uh, personally, I just put a budget of a hundred and then I can always change it later. As we mentioned in a press pass video, are you looking to do value cost cap, bid cap? Most of the time you're going to use highest value or lowest cost. And also, are you going to use daily or lifetime? I personally use daily for a lot of e-commerce campaigns. I use lifetime for a lot of short-term campaigns like webinars. And there's a whole video on how to do that. Now, when you're setting up your audience, once again, very simple to do you simply, if you're looking to add your custom audiences, you're going to put your lookalikes in there.

David (04:20):

Uh, you're going to exclude your past customers. You're going to exclude, uh, people who've bought more than one item, right? In this case, it is an e-commerce store. So I'm gonna exclude any past customers. And I'm just going to focus on the lookalikes that I want to target. So let's just say as an example, I'm going to do this based on offline events. So based on value of the offline event. So anyone who's bought that wasn't tracked by Facebook, and then I'm going to turn off targeting expansion here, leave it at gender. You know, obviously with this campaign, we usually go at least 45 and over us only. And then I usually leave it with just the feed. So returning everything else, Because we're only focusing on the feed.

David (05:09):

And then once again, do I want to use conversion or customer optimization versus value in this case, I'll leave it as conversion. And then from there, I just have to set up my ad, which I, as I mentioned previously, this is using a best performing ads. All I'd have to do is just copy in. What's called the post ID. So I'd go to use existing post. I'd put the post ID and it's using my best performing ad from the past. And then I would simply rinse and repeat this process with every audience that is similar in nature. Cause it's a CBO. I put all the 10% together. I'd put all the 1% together. So on and so forth. This is using 10%. So all I'd have to do is just type in 10%. And I can do another setup where it's just targeting this one.

David (05:53):

And as you can see, I only have to 10% put together in the whole account. So with the CBO, I only have two audiences. That's fine. I only plug into audiences and go from there. It keeps it easy and organized for me to know what's working. So remember when you're setting up your friend ads, it's all about organization lookalikes or interests, lookalikes and interests, lookalikes 1% only lookalikes 10%, 5% so on and so forth. And so when you're doing your setup, make sure that your naming convention matches what is in there side of the campaign. So you know exactly what it is that's going on in there. So, as I mentioned in previous example, this campaign is focused on, uh, the third funnel that we've tried. It's our best video and image combination. And it's using our updated audiences, essentially. It's using the interests and lookalikes that we've created and it's doing conversion optimization or customer optimization and not value. And so that's why I named it that way. So I know exactly what's going on in there. And the same exact convention is used for other campaigns. This one is using that same funnel, same video and image combination, but it's using value optimization and it's a CB. Yeah. So keep that in mind. That's how you go about setting up your front end, advertising both interests and lookalikes for the best possible results.