As we’ve heard from so many people how much confusion there is around our recent update to the WhatsApp terms and privacy policy, we are moving back the date on which people will be asked to review and accept the terms. Over the next few months, we will be clarifying how privacy and security works on WhatsApp.

We updated our previous guidance to prepare advertisers for the changes created by Apple’s iOS 14 requirements. We’re launching new experiences in our advertising tools that will guide you through some of these changes, including some of the actions you will soon be able to take.

In 2020, we shared our commitment to support publishers and developers through the upcoming iOS 14 Apple updates and how we’re addressing iOS 14 changes. Below we have consolidated and outlined the actions our developers and publishers must take to continue monetizing on iOS 14 once Apple introduces their new requirements.

We are now offering a Limited Login mode for Facebook Login that implements safeguards designed to prevent the fact that a person used Facebook to log into your iOS app from being used to target advertising or measure advertising effectiveness. 

We provided guidance on how to implement this new version of Facebook Login and more details about what this means for your users.

Over the past three years, we’ve shared our findings about coordinated inauthentic behavior we detect and remove from our platforms. As part of our regular CIB reports, we’re sharing information about all networks we take down over the course of a month to make it easier for people to see progress we’re making in one place.

Since 2018, we’ve developed tools to make it easier for people to view and download data on how they’ve used our services. We recently made updates to Access Your Information to make it even more usable and transparent.

In 2020, we shared our commitment to support publishers and developers through the upcoming iOS 14 Apple updates and how we’re addressing iOS 14 changes. Below we have consolidated and outlined the actions our developers and publishers must take to continue monetizing on iOS 14 once Apple introduces their new requirements.

As people’s expectations around convenience, participation, community and entrepreneurship evolve, early adopters in fast growing markets provide a glimpse into what the future holds for all of us. We commissioned a survey to better understand the conditions that enable people to build for the future today.

Creators provide incredible opportunities to highlight brands and break through the clutter. Having transparency that those partnerships involve payment, gifts, or product discounts builds trust between creators, consumers, and brands, resulting in increased consideration. Leverage these tools that make disclosure of those partnerships safe, secure, and simple.

Among the challenges of 2020 and the mobile advertising ecosystem shifts expected in 2021, many app publishers see signs of hope. In mobile games especially, there’s high player engagement, industry growth and an ongoing flow of monetization innovation. Here’s a look at 2020 mobile ad spend, 2021 forecasts, and Facebook Audience Network recommendations for app publishers and developers in the year ahead.