• What are UTM parameters and how do you use them? 

• UTM parameters are very important when it comes to tracking your ads, especially if you're using a platform such as Google analytics to track your conversions, your visitors, etc. beyond what is inside of Facebook, because we know oftentimes Facebook has its hiccups when it comes to tracking your performance. 

• With UTMs, essentially what you're doing is you're using Google Adwords native tracking system to track where the ad came from at the campaign level.  Was it Facebook, Instagram, CPC, CPM model, etc. and you can even track by content ID. 

• So if you're testing video versus images, essentially this UTM allows you to create what it is you need in order to see where everything originated, what audience it was advertised to and what ad generated that specific purchase or lead or whatever it is that you're looking to track. 

• You can utilize a tool called Google UTM creator.  You could fill in the blanks and it'll automatically generate that UTM code for you and then all you have to do is just paste it at the very end of the URL that you're going to promote. 

• So everything after the question mark is what you would incorporate in order to use this inside of your ad to track back which individual ad, which audience, which campaign led to a purchase. 

• There's two ways to do this: 1.) You could put it in the website URL section, or 2.) you could put the UTM itself without the question Mark, under your UTM parameters inside of Facebook. 

• If you're using other ad platforms to track, it would actually allow you to create spin tags where it'll, auto-generate the campaign name, auto-generate the audience, and even the ad ID for you. 

• If you fill it in manually, then you'll be able to put whatever it is you want in here so that it's not all done dynamically, but at least then you can have a specific term or code or number that you know it comes from a specific ad and take it from there. 

• So use UTM variables and UTM parameters to help you when it comes to tracking your marketing efforts more accurately.

David (00:01):

Hey everyone. Welcome back in today's video. We're going to be talking about UTM parameters. Now, this is very important when it comes to tracking your ads, especially if you're using a platform such as Google analytics to track your conversions, your visitors, so on and so forth beyond what is inside of Facebook, because we know oftentimes Facebook has its hiccups when it comes to tracking your performance. So with UTMs, essentially what you're doing is you're using ad-words native tracking system to track where the ad came from the campaign level, what mediums? So was it Facebook, Instagram, you know, was it CPC, CPM model, so on and so forth, and you can even track by content ID. So if you're testing video versus images, essentially this UTM allows you to create what it is you need in order to see where everything originated, what audience it was advertised to and what ad generated that specific purchase or lead or whatever it is that you're looking to track. So there's actually a tool that if you go to Google and type in UTM creator, Google has their own UTM creator. You could fill in the blanks, it'll automatically generate that UTM code for you. And all you have to do is just paste it at the very end of the URL that you're going to promote.

David (01:24):

So everything after the question, Mark is what you would incorporate in order to use this inside of your ad in order to track back which individual ad, which audience, which campaign led to a purchase. Now there's two ways to do this. You could put it in the website URL section, or you could put the UTM itself without the question Mark, under your L parameters inside of Facebook. So there's two different ways you can do this. And it contracts specifically based upon that ad, if you want to create this natively in Facebook, you can build a URL perimeter here, fill in all the details. You can even add a perimeter. As you can see here, you can customize it to what you want. And then click apply. Now in doing this, if you're using other ad platforms to track, it would actually allow you to create spin techs where it'll, auto-generate the campaign name, auto-generate the audience, and even the ad ID for you.

David (02:18):

So you don't have to worry about it. If you fill it in manually, then you'll be able to put whatever it is you want in here. So that it's not all done dynamically, but at least then you can have a specific term or code or number that, you know, it comes from a specific ad and take it from there. So use UTM variables, UTM parameters. It helps when it comes to tracking. And like I said, you can do this natively under the URL parameter section in Facebook, as you could see, if you want to have it to be dynamically done, you can use spin texts like here, and you can even click the, learn more to learn how to do this. And then you won't even have to do everything manually, but it's very to have you use the URL parameters in the UTM parameters, because it'll help you track, especially with coding like this, because then you can check your analytics platform and know specifically what is generating your results. So don't forget to set up those UTMs.