• Long form ads with custom placements is exactly as it sounds.  These are videos that are longer than 60 seconds and instead of automatic placements you choose which placements you want the videos to show on. 

• I'm not going to dig into the ads manager because quite honestly, automatic placements versus custom is quite simple, you just click where it's check for automatic placements, and once selected, it opens up all the options for you to select where your ads are going to be placed, whether it's on Facebook, Instagram, or both.

• What's important to note about long form video is when you have, let's say 2000-2,500 words in a ad, you can't post that on Instagram. If you have a long video beyond 60 seconds, it's not going to go on Instagram. So anytime you do something that's long form, you're automatically assuming it's not going to be on Instagram whatsoever. 

• So by default, even if your ads are set to automatic, it's not going to show on every single placement. So keep that in mind. 

• What I typically do with a long form ad is select just the Facebook feed, instant articles, and maybe right-hand side. If it's an e-commerce product, I'll select Facebook marketplace, but it's not going to show on stories, It's not going to show on the Instagram feed, and audience network is hit or miss. 
  

• With anything long form, you're pretty much going to stick with Facebook and because of that there's not many other options you have to select. So if you're deciding to go long form, which is basically over 60 seconds in a video, or let's just say over 2000 words in a ad itself, which long form ads do work really, really well for pre-qualifying people to buy something or possibly even let's say, apply or opt in for a webinar or apply for a call, you're not going to be on Instagram anyway. 
  

• Long form ads are great for coaching type of applications or bookings and they're great for webinars If you want to have the highest quality people show up (and by that I mean most qualified and/or warmed up prospects), don't be afraid to use long formats.

David (00:00):

Hey, everyone. Welcome back. And in this video, we're going to talk about long formats with custom placements. Once again, not going to dig into the ads manager because quite honestly, automatic placements versus custom. It's two, two little clips, right? You go from automatic to manual. And once you have selected that, it opens up all the options for you to select where your ads are going to be placed, whether it's on Facebook, Instagram, or both, right? Do you want to have it show up in messenger group feeds, instant articles, so on and so forth. But the reason why I bring up long formats is this. When you have, let's say 2000, 2,500 words in a ad, you can't post that on Instagram. If you have a long video beyond 60 seconds, it's not going to go on Instagram. So anytime you do something that's long form, you're automatically assuming it's not going to be on Instagram whatsoever.

David (00:52):

So by default, even if your ads are set to automatic, it's not going to show on every single placement. So keep that in mind. What I typically do is I take that long form ad. I decide upon where I want it to show, which in most cases is just the Facebook feed, instant articles, maybe right-hand side. If I want to get a little more impressions, uh, same thing goes along the lines of maybe the Facebook marketplace, if it's an e-commerce product, but it's not going to show on stories. It's not going to show on the Instagram feed and audience network is hit and miss. Anyway, I don't use it that much. So with anything long form, you're pretty much going to stick with Facebook. And with that being said, there's not many other options you have to select. So if you're deciding to go long form, which is basically over 60 seconds in a video, or let's just say over 2000 words in a ad itself, which long form ads do work really, really well for pre-qualifying people to buy something or possibly even let's say, apply or opt in for a webinar or apply for a call.

David (01:52):

So on and so forth. You're not going to be on Instagram anyway. So keep that in mind when you're doing any form of long form ads, I love them. They're great for coaching type of applications are called bookings. They're great for webinars. If you want to have the highest quality people show up. And so don't be afraid to use long formats. They should be a part of the mix. Anyway, especially if you're going to be using videos of less than 60 seconds with automatic placements, you need to have a counterpart to test against it. So with that being said, give long formats a shot.