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David
(00:01):
Everyone welcome back in this video, I'm going to show you the psychology of ad images for Facebook ads. Okay. Just as much as it is important to create ad copy, that's cohesive with your landing page. The same goes for your ad image. Now when creating your ad images for Facebook, consider this, the image must be distinctive from the patterns and the background to the contrasting colors. So make sure your ad makes sense. From a design standpoint, you're not going to put a blue background with a pink image that just makes no sense. So obnoxious, really loud colors and arrows, just for the sake of grabbing someone's attention does not work anymore on Facebook. Consider this all right. I had a S a CTA or a call to action to your image. Cause considering that all you're doing is adding a call to action button within your main image.
David (01:03):
You'll get an increased click through rate. So for example, let's say you want someone to shop at your eCommerce store and let's say you're selling camping gear in your image. And let's just say for this example, you're selling a camping backpack. You put the camping backpack at the forefront of your ad image. The background is just plain white because the backpack is multicolor. And at the bottom of the image, you put a yellow Stripe across with black text that says shop now with two little arrows to the right of it. That call to action tells people to shop now and they know what it's for. Cause the backpack is in the ad image. It's not obtrusive. It's not insanely weird. It's simply grabbing the user's attention. That's it. That's your call to action that yellow Stripe with the black text, something as simple as that is effective. And there's a lot of ways that you can incorporate these different sales messages, these different calls to action that get people's attention when browsing through the newsfeed.
David (02:12):
So most of the articles you read around the web, we'll talk about one specific color converting best in the rest. And there's a lot of articles that split test all sorts of color variations. And honestly, although it may be true for some sites, it may not be necessarily true for yours. And the same goes for your ad images. And with Facebook, I found that images that blend in tend to get the most clicks. So images that contain a lot of white gray and blue colors tend to generate the most clicks because they're most similar to Facebook itself. So it blends in and because it blends in, people are more susceptible to clicking the image.
David (02:53):
So more examples of ad copy that can go with your ad images. You also got to consider this personal branding versus corporate branding. Okay? If you want to incorporate your personal brand, whether it's just a picture of yourself or maybe you have a logo for your blog versus let's say a company brand, whether it's a agency or a store or whatever it may be, you could split test those variations and see which ones perform better. Also, you can use an editorial look, you know, something that looks like a magazine ad or something that looked like it would come out of a really fancy publication. You can have those types of images that work they're very bright. They're shiny. They're, they're just really crisp. You can also just use strictly a company logo in your ad, whether it's in the center of the ad, the bottom, right, the bottom left, you can use ugly versus pretty photos.
David (03:46):
Something that's really ugly grabs your attention. It's grotesque. It's just, Ugh, that gets people's attention. Or you can use something really pretty, a really pretty girl, a really, really handsome guy. You know, those grab people's attention they do for me. And I know they would for you to once again, social proof, any time you can show numbers in your ad, you know, 200% ROI on this ad, 400% using this strategy. Now of course, remember you have to have 20% text, but if you could showcase an upward trending graph or something along those lines that relate to the solution you are offering to the audience that will grab someone's attention, but don't go too crazy with it. You know, you don't have to use super bright colors. You don't have to use anything that, you know, bright red arrows. You don't have to do that. You simply can create nice, beautiful images that grab people's attention using any of the things that I just mentioned on this slide.
David (04:44):
And in this course, you do get access to all of my swipe files and you can see exactly what I find around the web and around Facebook that quite simply grabs my attention when I am browsing through Facebook. And I use those images as inspiration. So consider that when you are creating your ad images for Facebook, keep it cohesive, keep it consistent and just make it simple for someone to click because of your content matches what is on the landing page and targeted to the right people. They will click your image also, just so you have a couple of bonus resources. If you cannot get at images done from an in house designer, you can go to fiverr.com, you know, get a couple images done for five bucks, a piece. Some of the providers on five very will provide you with more than just one banner.
David (05:38):
You can get three, four, five done at one time and won't cost you more than five bucks. You can also use upwork.com formerly known as oDesk. You could find a couple of contractors that are graphic designers that can put some ads together for you. And I've personally hired quite a few from upwork.com, formerly known as, and I will be walking you through later, how I find it talent to create my ads for Facebook campaigns. And lastly, if you decide you want to create ads on your own, you can always use canva.com, which actually has a prebuilt Facebook ad template size. So that all you have to do is incorporate the images you want into that template and voila, you have a Facebook ad of your own. And that is how I go about creating my Facebook ad images.