• Let's talk about Instagram stories versus Instagram feed. 

• You should be using both, but I want to just show you the difference in why you want to be using them because sometimes people are using the same creative on both sides of the platform. 

• There's a way to make it better optimized to fit each placement because with an Instagram story ad, the ad is vertical.  If It's 15 seconds long It has a swipe up call-to-action, which isn't natively done in Facebook, it has to be done outside of Facebook through some editing. 
  

• The great part is, is that this 15 second ad, we can do two additional ones and you'd actually have a 45 second video running through stories.

• So it essentially would be three 15-second videos pieced together comes out to about a 45 second ad.

• You can actually record a 45-second ad and use an app such as Cut Story and it'll cut your video into three 15-second segments so it could be used for Instagram stories.
  

• If you're doing something in the feed, the ad looks completely different because the call-to-action will actually appear on Instagram based on the button that you select. 

• So for example, we selected "Learn more," so when it's a video that's playing in the feed, the text is below it, whereas with Instagram stories, there's no text unless you put it on the screen, through the video that you've created.

• Keep the text short, add a call-to-action so people can actually click on where it says, "Learn more," and It'll go straight to the site with no swipe. That's why when people are using something like automatic placements, if they say swipe up and they see the ad on Facebook, they can't swipe up. If they see it in the Instagram feed, they can't swipe up. 
  

• So when we're using stories, sometimes we just completely make a different ad only focused on stories because the whole intention of the CTA is the swipe up. Whereas with other placements, it is to click/tap.

• Both Instagram Feeds and Stories have done well from an e-commerce perspective. It does well in generating leads and it's the cheapest right now when it comes to impressions and clicks.  But the feed for me, at least on Instagram, typically has the volume that I'm looking for with quality as well, and we get a lot of buyers from there. 

• We get a lot of lead flow when it comes to let's say, downloadable lead magnets or something that they can download, even then when we're retargeting for a webinar or retargeting to book a call, we typically see a lot better results with the feed. So keep that in mind when you're developing your ad campaign, you want to have a creative for each placement because of they way they show up differently.

• If you have a younger demographic under the age of 35, you're going to have a large amount of people available to you on Instagram. So make sure you create the ad creative that can run across both Instagram Feeds AND Stories, but utilizing all the different placements for both.

David (00:01):

Hey everyone. Welcome back in this video. We're talking about Instagram stories versus Instagram feed. Now, truly you should be using both, but I want to just show you the difference in why you want to be using them because sometimes people are using the same creative on both sides of the platform. In reality, there's a way to make it better optimized. So as you can see on your screen here, this is an example of an Instagram story ad specifically, just for stories. So you can see the ad is vertical. It's 15 seconds long. It has a swipe up call to action. This isn't natively done in Facebook. This was having to be done outside of Facebook through some editing. But the great part is, is that this 15 second ad, we can do two additional ones and you'd actually have a 45 second video running through stories.

David (00:48):

So it essentially would be three 15. Second videos pieced together comes out to about a 45 second ad. You can actually record a forty-five second ad and use an app such as cut story. And it'll cut your video into three 15 second segments. So it could be used for Instagram stories, but this was just done strictly from the perspective of, we just want a 15 second ad and see what happens because swipe up. So you want, whereas if you're doing something in such as the feed, the ad looks completely different because the call to action will actually appear on Instagram, based on the button that you select. So for example, you could see here that we selected learn more. This is a video that's playing and it's in the feed. The text is below it. Whereas with Instagram stories, there's no text unless you put it on the screen, uh, through the video that you've created vertically, or if you end up doing a horizontal style video, then you can have text below it, but they have to click more in order to see all the texts with the, with the feed.

David (01:45):

We like to keep the text, you know, short, we don't want it too long. Call to action. They can actually click on where it says, learn more. It'll populate the site. There's no swipe. That's why oftentimes when people are using something like automatic placements, if they say swipe up and they see the ad on Facebook, they can't swipe up. If they see it in the Instagram feed, they can't swipe up. So when we're using stories, sometimes we just completely make a different ad. Only focused on stories because the whole intention of the CPA is the swipe up. Whereas with other placements, it is to click right? What the tap, if you're on your phone. So you could see the difference in, in the sizing. It is mostly square, not horizontal it's square, whereas with stories it's completely vertical. And once again, with the feed, it's 62nd video, you could take this 15, second, or this 62nd video. If you shortened it to 45 seconds and then cut it into three 15, second segments, you could have all three as a separate video, have a call to action to swipe up and they just play simultaneously. So you can utilize both placements easily. If you know what you're doing on the editing side, or even can have someone edit right Video for you. So personally, I love both

David (02:53):

These, uh, you know, this side of the platform in terms of both of these placements stories has done well from an e-commerce perspective. It does well in generating leads. It's the cheapest right now when it comes to impressions and clicks, but the feed for me, at least on Instagram, uh, typically has the volume that I'm looking for with quality as well. And we get a lot of buyers from there, from both e-commerce. We get a lot of lead flow when it comes to let's say, downloadable lead magnets or something that they can download, even then when we're retargeting for a webinar or retargeting to book a call, we typically see a lot better results with the feed. So keep that in mind when you're developing your ad campaign, you want to have creative for each placement because you never know what could be out there. Especially if you have a younger demographic under the age of 35, you're going to have a large amount of people available to you on Instagram. So make sure you create the ad creative. You want to run across both Facebook and Instagram, but utilizing all the different placements on Facebook and Instagram. So with that being said, highly suggest you give stories to try. And if you haven't already done. So give Instagram feeds a try.