• Your basic ad setup is essentially just how to set up your ads from beginning to end so that you fill in all the detail correctly and your ads launch with no problems whatsoever.

• If you're brand new to running ads, I highly suggest going about the guided creation way of doing this. Why? Because with guided creation you are creating your ad step-by-step with Facebook. They're telling you exactly what to put together. 

• To create a conversions ad, click on conversion and gonna follow the steps. Label your campaign name and use campaign budget optimization, which is Facebook's way of diversifying your budget around the amount of audiences you're targeting. For example, you have $100/day, put all your audiences into the the campaign budget optimized (CBO) campaign. 

• Hypothetically you'd use at least $10 a day per audience.  If one of your ad sets begins to generate more leads than the other, Facebook will automatically apply the budget to that ad set in the campaign that is getting you those results. And so more on that later, but the point is that it basically will split apart your budget among all those different audiences.

• Fill in your budget per day and leave this at lowest cost, click continue and just follow along the instructions.

• And once your pixel is activated, it'll be green (it gets "activated" by being installed and registering a visit). Once active, you'll be able to select it when you use conversion.  If you use traffic or another objective, it will not ask you for the pixel. 

• A dynamic creative is only used If you're looking to test multiple creatives with a limited budget.

• So for example, if you have four images, two pieces of copy and three headlines, you could actually create it dynamically to where all those variations run simultaneously for a specific budget that you assess to it. And that way you don't overspend, or maybe you just can't simply test at that level yet offer.

• If you're going to be using custom audiences, you'd fill it in at the top under "custom audiences." You then put your target location, your target age, gender, language, your detailed targeting as essentially the interests or the keywords you're going to be targeting.

• Once this is done, you're going to select your placements.  In most cases, you're going to leave this as automatic placements.  If you're using image ads, I would select "edit placements" and then select the places you actually want to be advertising. 

• You're usually not going to be using stories, the marketplace, or explore. You're going to be just doing the feeds - Facebook feed, Instagram - maybe the messenger inbox, instant articles, and search results.

• If you're using video, you have a very good chance of getting great results with the automatic placements, or just simply editing the placements to maybe remove stories. If it's not a 15 second video, and you can basically just remove any places you don't want your ads to appear.

• For CBO campaigns, some people are saying to me they get results with one-day click or seven-day click and one-day view. I interchange between the two. When I get a lot of data, I usually will set to one-day click in the very beginning. If I'm using a short or small time frame window of ads, let's say like seven days or 14 days, and a very limited budget, like $25/day to $100/day, I'm going to leave it as seven-day click or one-day view. 

• Next, click continue. Now, what this is doing is it's giving you the instructions on what to fill in. Once again, this is all with guided creation. So in your case, you're probably going to do a single image or video.

• You're going to select your media (image/video). If you want to create a video or a slide show from a bunch of images, you can do that too, but you would simply select your video or image. It'll automatically appear on the right hand side. It'll show you your primary text (the copy that goes above the image). 

• Your headline goes below the image description. You don't really need this and they're going to be shortening this anyway.  It might even disappear soon.  

• For website, this is where you're going to be linking to your landing page display link. I would just put the main URL itself. The same one you put in here for the call-to-action button. You have options. I usually will use "learn more," and then if your pixel is verified, once again, it'll be green and you click confirm, and that's it. You set up your ad in as little as five to 10 minutes.

• And all you're doing is following along each of the formats that I mentioned, you just follow each of the steps, fill it all in and click confirm. 

• To save time, once the ad is created you can simply check the box next to the ad or ad set and select "duplicate" to create another version with all the same things selected as before.  Then you can just go in and maybe change the placements or audience.

• When you're first starting out, use the guided approach for creating ads.  As you get more experienced and comfortable with the process, you can switch to "quick" ad creation.

David (00:01):

Hey everyone. So we're going to be digging into your basic ad setup. Now is once again, it's very basic. It is essentially just how to set up your ads from beginning to end so that you fill in all the detail correctly so that your ads launch with no problems whatsoever. Facebook makes this very, very easy for you. There's two ways to do it. So when you create a new ad, there's this big green button, they give you two ways of creating ads. Now, if you're a brand new person to running ads, I highly suggest going about the guided creation way of doing this. Why? Because with guided creation, you essentially are digging through creating your ad step-by-step with Facebook. They're telling you exactly what to put together. So most of you who are looking to build out campaigns specifically for conversions, whether it's to get leads or applications, it's very easy.

David (00:53):

You're just going to click on conversion, right? And you're gonna follow the steps. You're going to label your campaign name. You most likely are gonna use campaign budget optimization, which is Facebook's way of diversifying your budget around the amount of audiences you're targeting. So for example, you have a hundred dollars a day. You want to spend, you put all your audiences into the CBO, the campaign budget, optimized campaign. Let's just say you have 10 audiences. Hypothetically you'd use at least $10 a day per audience. But what will happen is if one of your ad sets begins to generate more leads in the other, Facebook will automatically apply the budget to that campaign. Excuse me, to that ad set in the campaign that is getting you those results. And so more on that later, but the point is that it basically will split apart your budget amongst all those different audiences.

David (01:42):

Now you fill in your budget per day, you leave this at lowest cost and you click continue and you just follow along the instructions. You're going to need to install pixel. And for those of you who don't know how, uh, it's very easy to do, uh, Facebook, once again walks you through every single step of, of adding your pixel to your pages so that you're able to track everything from page views, to audiences, such as like leads or registrations or applications, anything that it is that you're looking for. And once your pixel is activated, it'll be green. So that you'll be able to select it. If you're gonna use conversion, if you use traffic or another objective, it will not ask you for the pixel. So just keep that in mind, a dynamic creative is only used. If you're looking to test multiple creatives with a limited budget.

David (02:32):

So for example, if you have four images, two pieces of copy and three headlines, you could actually create it dynamically to where all those variations run simultaneously for a specific budget that you assess to it. And that way you don't overspend, or maybe you just can't simply test at that level yet offer. I don't really use it very often, but you can create an offer ad specific to, uh, you know, claiming something that they can use towards a discount or a coupon of item. And you would simply fill in your audience details here in a future video, you'll learn more about custom audiences and how you can utilize them for retargeting. So if you're going to be using custom audiences, you'd fill it in here. You put your location, your age, gender language, your detailed targeting as essentially the interests or the keywords you're going to be targeting.

David (03:19):

And then once that is done, you're going to select your placements, placements being a, in most cases, you're going to leave this as automatic placements. Um, honestly, if you're using image ads, I would S I would select edit placements and then select the places you actually want to be advertising. You're not going to be using stories most likely, uh, you're not going to be using the marketplace. You're not going to use explore most likely. You're going to be just doing the feeds and Facebook feed, Instagram feed, uh, maybe the messenger inbox, uh, instant articles search results. But if you're using video, you have a very good chance of getting great results with the automatic placements, or just simply editing the placements to maybe remove stories. If it's not a 15 second video, and you can basically just remove any places you don't want your ads to appear.

David (04:04):

So as like the apps and sites section of, of Facebook, once you select your placements, you leave this as conversion. Uh, for CBO is a lot of people are saying that, you know, they get results with one day click or seven day click. And one day view. I interchange between the two. When I get a lot of data, I usually will set to one day click in the very beginning. If I'm using a short or small timeframe window of ads, let's say like seven days or 14 days, and a very limited budget, like $25 a day to a hundred dollars a day, I'm going to leave it as seven day click or one day view. And then you click continue. Now, what this is doing is it's giving you the instructions on what to fill in. Once again, this is all with guided creation. So in your case, you're probably going to do a single image or video.

David (04:51):

You're going to select your media image video. If you want to create a video or a slide show from a bunch of images, you can do that too, but you would simply select your video or image. It'll automatically appear on the right hand side. It'll show you your primary, Texas. The copy that goes above the image. Your headline goes below the image description. You don't really need, honestly. Um, they're going to be shortening this anyway, and it's, it might even disappear soon website. You were all where you're going to be linking to your landing page display link. I would just put the main URL itself. The same one you put in here, call the action button. You have options. I usually will use learn more. And then if your pixel is verified, once again, it'll be green and you click confirm, and that's it. You, you set up your ad in as little as let's just say five to 10 minutes.

David (05:40):

And all you're doing is following along each of the formats that I mentioned, you just follow each of the steps, fill it all in click confirm. Now, if you're going to do quick creation, quick creation is for someone like me, who basically can create ads very, very quickly. And it's the same exact steps. Filling your campaign, name, your objective. In this case, I'm going to go down to conversions, right? Campaign budget optimization. I usually will set this to a star, which means that I'm just trying to get like one ad set built, same thing with here. I'll just put an app one that way. It's just the template I CRE I click on save draft, and then I can create ad sets and ads at a much faster pace. I fill in all the detail here, a placements optimization window, create my ad here. Same exact information as the guided creation. But once I'm done, what I can do is I can click duplicate and I can, you know, let's say create 10, duplicate to the same ad set and swap out the audiences or swap out the ads. So it's just a little faster. It's not better. It is a little faster. And that's how you would go about using the ads manager to create your ads. Like I said, I would just start with the dieted creation. Then up top, I would start

David (07:03):

With guided because it makes life a lot easier for you. And then as you were becoming more of a pro switched to quick, and then you could start doing everything that way. And that's how you utilize the ads manager.