• The $1/day strategy is specific to retargeting people with content or going after people who are not familiar with your content and simply putting a group of content out there that is going to be in rotation every single day for as little as $1/day. 

• What we're doing with this is taking the same audiences every single day and we are grouping different pieces of content at $1/day. There's multiple ways to do this. You can do one ad set with a group of content under one ad set that runs at $1/day, or you can have one ad set with one piece of content.

• For example, if we have 12 different pieces of content run at $1/day a piece, the maximum amount that we could spend is $12/day for the campaign. The purpose of doing this is to be in front of people who are not familiar with you.

• You can also use this to target individuals who viewed your content in the past, whether it's your videos, they've clicked on something, or they've engaged with your other content, whether it's on Facebook or Instagram, you're showing them content for the sake of bringing value to their life. 

• The $1/day strategy is just an engagement campaign. We're not having them click anywhere. We just want them to watch. 

• We're making sure to exclude anyone who's already a lead, a buyer, or an applicant, and we're going after the countries that we'd like to target. For targeting, we use the interests that we typically gotten great results from all mixed together and only focusing on Facebook because this content is on Facebook. 

• Another reason of doing this is to create audiences that you can further do targeting with. And if you watched the retargeting set of videos, you'll notice that we created "video view" audiences, which is where we're able to create from this content. Same thing goes along with the Facebook engagement audience and the Instagram engagement audience, because they're seeing this content every day, we're able to expand that audience every day.

• Now, we have people that whenever we launch a new promotion, we're simply able to put something brand new in front of them and test whether or not it's going to be useful. So that's the purpose of the dollar a day strategy. 

• Once again, very easy to set up. In our case, we created a master audience of all of our lookalikes and our best performing interests together. And then each ad set represents one post.  So you can either put all your content under one ad set and let Facebook rotate at $1/day each, or you can create one ad set with one piece of content and label each ad set with the date of the content it was when it was released. And that's how you create the $1/day strategy and its purpose and how you can use it in your marketing.

David (00:01):

Hey, everyone. I just want to give you a quick little bonus video here. I'm going to teach you. What's called dollar a day. Strategy dollar a day. Strategy is specific to retargeting people with content or going after people who are not familiar with your content and simply putting a, a group of content out there that is going to be in rotation every single day for as little as a dollar a day. So as you can see here in his account, we were running the dollar a day strategy. And in this case, what we're doing is we're taking the same audiences every single day. And we are grouping different pieces of content at a dollar a day. Now there's multiple ways to do this. You can do one ad set with a group of content under one ad set that runs at a dollar a day, or you can have one ad set with one piece of content.

David (00:49):

And every new piece of content you create, as you can see here, there's 12 different pieces of content run at a dollar a day, a piece. So the maximum amount that we could spend is $12 a day. Now, the purpose of doing this, like I said, is to be in front of people who are not familiar with you, or you can simply use this to target individuals who viewed your content in the past, watched your content, whether it's their videos or they've clicked on something, or they've engaged with your other content, whether it's on Facebook or Instagram, and you're showing them content for the sake of, uh, bringing value to their life. So as you can see here, this is a video that was created back on June 13th. We set this up under retargeting, uh, in, in our case, what we call a retargeting it's, we're going after all the lookalike audiences we've created mixed in with all the interests that we've typically gotten great results from.

David (01:41):

So we've created a bundled audience and we're retargeting them with this video. That's running at a dollar a day, that's it? It's just a dollar a day. And just so you could see what the audience looks like here, dollar day, it's all set to engagement because that's what it is. It's just an engagement campaign. We're not having them click anywhere. We just want them to watch. So these are all the lookalikes we created. We're making sure to exclude anyone who's already a lead or a buyer or an application we're going after the countries that we'd like to target. And then all the interests that we typically gotten great results from all mixed together and only focusing on Facebook because this content is on Facebook. And so very easy to set up. As you can see, we have everything set to a dollar a day for every audience.

David (02:26):

Every audience in this case is the same, but it's different content every day. And so I made sure to list it by the date at which the content would live. As you can see 12 ads, that's 12 bucks a day, we've had over a hundred thousand hundred, 10,000 plus engagements. And in this case, this can be constituted as a light comment share or video view. So we've had over 110,000 reactions basically, or engagements on this content for $1,200 over the last six months or, and the whole purpose of doing this, like I said, is to create audiences that you can further do targeting with. And if you watched the retargeting set of video, you'll notice that we created video view audiences, which is where we're able to create those audiences from this content. Same thing goes along with the Facebook engagement audience and the Instagram engagement audience, because they're seeing this content every day, we're able to expand that audience every day.

David (03:24):

Thus, we can retarget them on a different level. That's why we're able to set this to a dollar and still average 17 engagements per day, which by the way, is basically a view like comment or share. So think about it. Any one of those combinations of things could be a cent, a piece. And so I'm more than happy to get 110,000 engagements for 1200 bucks because now I've created the audiences as shown under the audience section where I have 140,000 viewers, I have 4,300 people. Who've watched all of my content all the way through, which has also proven to be one of the best audiences for retargeting to application. We've built up a pretty solid engagement audience on Facebook. People who constantly engaged 25,000 people, uh, we've gotten over 8,000 people to the site. So as you can see, this has really helped with developing audiences beyond just getting leads and applications.

David (04:17):

Now, we have people that whenever we launch a new promotion, we're simply able to put something brand new in front of them and test whether or not it's going to be useful. So that's the purpose of the dollar a day strategy. Once again, very easy to set up. In our case, we created a master audience of all of our lookalikes in our best performing interests together. And then each ad set represents one post. So this post was back in April. This one's back in June. So you can either put all your content under one ad set and let Facebook rotate at a dollar a day each, or you can create one ad set with one piece of content and label each ad set with the date of the content it was when it was released. And that's how you create the dollar a day strategy and its purpose and how you can use it in your marketing.