• This video breaks down dynamic split testing. It's quite possibly one of the easiest ways for you to split test, not only your imagery or your videos, but you can split test headlines. You can split test website URLs. You can split test every element of a Facebook ad itself so that you don't have to do all the same. All you got to focus on is getting all the pieces built. Then you can focus on the ad  set up so that your campaign can run effectively. 

• The great thing about dynamic ads, Is that you can supply up to 10 images or videos, and then Facebook will automatically create the variations for you. Facebook will come up with the thumbnails and enhancements to the videos on its own. 

• The better performing your headline becomes, usually the better performing your ad becomes overall. if you find that one or two of your headlines do well, naturally, you start to see your other ads do well too. 

• There's a lot more you can dig into to make this easier. When you pull up your report, you'll see there's a place under breakdown by dynamic creative asset. This is where you're able to dig into the data behind your dynamics split test. 

• You could take this information and create the variations you like based on the best performing image, headline, and text. Then create the best combination of ads, and thus lower the cost even further.

• He was able to lower his lead cost as low as $2 and $4 utilizing the same exact audiences I built out the first time around. The best thing about the dynamic setup is you can consolidate your money and your effort to testing a variety of variations of ad creative and copy and headlines simultaneously. If you're someone who has a low budget, the dynamic creative setup will allow you to test more ad variations without having to worry about setting everything to $5 a day, $10 a day or even $300 a day to test.

• You build out the amount of audiences that you want to optimize for, then you create dynamic setups for each of the audiences. Allow Facebook to do the rest, and you can set this to automatic placements as well Facebook will optimize based on those placements and you can continue to optimize from there. This is how we utilize dynamics, split testing to our advantage, regardless of budget.

David (00:00):

Hey everyone, how you doing this video is going to be breaking down dynamic, split testing. Now, for those of you, who've never used the dynamics set up before. It's quite possibly one of the easiest ways for you to split test, not only your imagery or your videos, but you can split test headlines. You can split test website URLs. You can split test every element of a Facebook ad itself so that you don't have to do all the same. The campaigns set up the ads that set up, essentially all you got to focus on is getting all the pieces built out inside of the ad itself. And then you can focus on the ad set, set up so that your campaign can run effectively. And here's what I mean by that as an example, this is a campaign that was built for a client a while back as you can see, it's just a simple campaign, just campaign labeled as such and then in, we created a couple of audiences and then all we did from there is then create this dynamic setup.

David (00:57):

Now, the great thing about dynamic ads, as I mentioned, is you could fill in a variety of detail and do it multiple times. So as you can see here, you can supply up to 10 images or videos, and then Facebook will automatically create the variations for you, right? So it will create however many variations of ads based upon the amount of creative use supplied, the amount of copy you supply and such. So in this example, we utilize the five different images. And then of course we selected allow additional optimizations. So Facebook would come up with the thumbnails and minor enhancements to the videos and such on its own. But then the main thing we focused on was having different headlines, different primary texts. We had three different versions of primary texts, Five videos,

David (01:44):

And then we had two headlines, one description. And when you were out, now we could always have multiple URLs. So let's say you wanted to split test a couple of other URLs, or you want to split test more headlines. What we find is that the better performing your headline becomes usually the better performing your ad becomes overall. And so if you find that one or two of your headlines do well, naturally, you start to see your other ads do well too. So here's what happens when you plug in all this, right? It'll show you one example of what the ad looks like. And there's nothing wrong with that because you need to see what it would look like on a device, what it looked like a mobile, but at the end of the day, once you start running the ads, it'll look like this. And you're like, Oh, well, you know, this is a little high cost per lead.

David (02:26):

But what you don't realize is that that's just the surface level. There's a lot more you can dig into to make this easier. So here's what I mean. So when you pull up your report, you'll see there's a place under breakdown by dynamic creative asset. This is where you're able to dig into the data behind your dynamics split test. So let's say you want to look at which image or video or slideshow performed best. Facebook will then break down, which of those tests performed best. You could see the CPL here. This one was our best performing image, right? It's the blue, the blue one here. Clearly I could see as six 45, a lead compared to the others. And some of these just didn't generate any leads whatsoever. Right? So then I can go through the data. If I want to take a look at the click through rate, I can look at the cost per click. I can look at a variety of things and clearly, uh, you know, for some reason this was the one that performed best. Then we go one step further, which of the texts performed best.

I could see that

David (03:26):

The text around the, the first line being the fastest way to developing an offer is the one that performed best out of these other two. And then once again, I can look at the headline. I could see that the let's partner headlined performed best. And then I could take this information and create the variations I like based upon that data. So I can take the best performing image. I could take the best performing headline and I can take the best performing text and then create the best combination of ads, very different campaign, and thus lower the cost even further. Or if I want to do additional split tests, I can take that headline and that copy that was doing best and retry all the images. So as you can see in this example, once again, utilizing that, uh, best performing image and retesting the two headlines and retesting some copy, I was actually able to find w two variations that did quite well for me, a second variation of copy and a second variation, a headline along with one variation of the copy and another variation of a headline.

David (04:24):

And I was able to lower my lead cost as low as $2 and $4 utilizing the same exact audiences I built out the first time around. So this is just a regular ad, nothing different here, same setup, as you would always see, write copies up here, images here, headline is there. This is not dynamic by any means. This is just a standard ad, but I wouldn't have come to the conclusion of finding this performer as best performer without running this dynamic setup. So honestly, the best thing about the dynamic setup is you can consolidate your money and your effort to testing a variety of variations of ad creative and copy and headlines simultaneously. So if you're someone who has a budget of, let's say a hundred dollars a day, and that's it, the dynamic creative setup will allow you to test more ad variations without having to worry about, you know, Oh, I got to set everything to $5 a day, or I got to sit everything to $10 a day and it's going to cost me $300 a day to test.

David (05:21):

Not necessarily you could set your campaign as a CBO, your campaign budget, optimized campaign, to a hundred dollars. You could put your different audiences build out. Let's just say five to 10 audiences personally. Uh, you know, Facebook recommends anywhere between, uh, four to eight audiences at the max. I've done it as much as 20 audiences with no problem. So you build out the amount of audiences that you want to optimize for, and essentially do testing. And then you create dynamic setups for each of the audiences. As you can see here and allow Facebook to do the rest, and you can set this to automatic placements as well. And then Facebook will optimize based on those placements and you can continue to optimize from there. And that is how we utilize dynamics, split testing to our advantage, regardless of budget.