• We are breaking down static images versus this video, and spoiler alert - they both work. 

• I find that with e-commerce, video does great and often can perform better particularly for showcasing a particular product, but again images still work as well.

• It all depends on your testing, the audiences that you're targeting, and most importantly the product you're promoting. 

• If you are selling an electronic or tech product, typically video does well because breaking down the tech, the purpose of it, how it works, why it works, etc. is going to do a lot better than just showcasing what the product looks like. 

• Whereas if you're selling a children's book, you can show a picture of a grandmother with her grandchild, reading the book and that'll do the job because the audience that is looking at the product is older. 

• If your product is something your target audience doesn't need to watch a video to be convinced because It's something that they need, then the image itself can visualize and create the ownership experience.

• When you're using images versus video, are you evoking the experience or the emotion that you want from the audience to get them to click? 

• Attention is everything, but are you garnering the attention you want by creating the experience you want them to feel and the emotion you want them to feel If they bought the product you're promoting?  That is the whole key with putting your ads on Facebook and Instagram. 
  

• You have your image, your headline, your button simple. Right now, if you're doing a video, it's the exact same setup, except instead of an image, it's a video. There's your copy. There's your headline? So on and so forth, right? 
  

• One major advantage to using images is when you're quick split tests, meaning you can test really fast.  You can have 10-15 images and just go, go, go.

• With video, you have to produce it. You have to sit down, you have to record it, and a lot of people don't like getting on camera either, although you don't necessarily have to. 

• You can use a video of just a collection of images so you don't even have to record anything per se. You can just put together a variety of images that represent what it is that we're selling. 

• Every audience is different and every offer will have have a different result, whether it's static versus video.

• Again, if you want to test quickly, you're going to use images.  If you want to maybe take some more time to make sure you hit on all the key points or pain points that an audience may be experiencing in wanting your offer, such as maybe your offer solves a certain problem, you're going to want to use a video. 

• You can convey more information in a quicker period of time and if you use something that's less than 60 seconds, that video can go all across the platform. So keep that in mind when you're putting together your campaigns, there is no one or other that's better. 

• I love using video for short form so that it can go on Facebook and Instagram simultaneously.

David (00:00):

Hey, everyone. Welcome back in this video, we are breaking down static images versus this video, and let's be honest. They both work. It's really a matter of price reference. Now I'm often finding that with e-commerce video does great, but don't get me wrong. So can imagery. It all depends on your testing and the audiences that you're targeting. So for example, if you are, let's say selling some sort of an electronic or tech typically video does well because bringing down the tech, breaking down, what's the purpose of it, how it works, why it works is going to do a lot better than just showcasing what the product looks like. Whereas let's say I'm selling a children's book. I can show a picture of a grandmother with her grandchild, reading the book and that'll do the job because the audience that is looking at the product is older.

David (00:47):

They don't need to watch a video to be convinced. It's something that they need. Cause the, the image itself already visualizes and creates the experience of what they would be doing with their grandchild. Right? So when you're using images versus video, are you evoking the experience or the emotion that you want from the audience to get them to click? That's all you're doing, right? Obviously you're grabbing their attention. Attention is everything, but are you garnering the attention you want by creating the experience you want them to feel and the emotion you want them to feel. If they bought the product you're promoting. That is the whole key with putting your ads on Facebook and Instagram. Now, once again, quick little example here. As you could see on your screen, we have image ads, which are very simple to set up. You'll see here, right? You have your copy.

David (01:41):

You have your image, your headline, your button simple. Right now, if you're doing a video, it's the exact same setup, except instead of an image, it's a video. There's your copy. There's your headline? So on and so forth, right? Of course I like using imagery. If I'm doing quick split tests, right? Really fast testing, I can have 10, 15 images and just go, go, go, go, go video. You have to produce it. You have to sit down, you have to record it. A lot of people don't like getting on camera either. This is an example of a campaign where the video itself is just a collection of images. So we didn't even have to record anything per se. We just put together if variety of images that represent what it is that we're selling, which is just pictures of grandparents and their kids or their grandkids, excuse me, watch or viewing them going through the book.

David (02:33):

And that does really, really well because it at least gives us that emotion that we're looking for to get people to click. Of course it grabs the attention because we know who we're targeting, but the video doesn't perform as well as image in this case because the audience prefers just something still. But once again, every audience is different. Every offer will have have a different result, whether it's static versus video. And oftentimes if you want to test quickly, you're going to use imagery. If you want to maybe take some more time to make sure you hit on all the key points or pain points that an audience may be experiencing in wanting your offer. Maybe your offer solves a certain problem. You're going to want a video. Cause you can evoke more information in a quicker period of time. And if you use something that's less than 60 seconds, that video can go all across the platform. So keep that in mind when you're putting together your campaigns, there is no one or other that's better. I love using video for short form. So anything that can go on Facebook and Instagram simultaneously. But if I want to do some quick tests, I'm going to use imagery. And that is the whole reason why you have to test both. So there you go. Everyone static images versus video, give them both a shot.