• In this video, we're talking about testing. One element at a time seems pretty straightforward, right? You just test one thing at a time and then you see what's working. How many of us like to just bundle every possible variation of something we could think of and just launch one campaign and hope that Facebook takes care of it for us? Using campaign budget optimization is not always the best methodology when it comes to launching anything on this network. 

• So for example, you can have three different images, but they all have the same copy. In every single audience you're testing, it's those same three images, but the same copy, or reverse. So you decide, do I want to test one piece of copy or do I want to test one image in three pieces of copy? And then from there, you can decide on how many audiences you want to start with, whether it's four, ten, or twenty.

• But I typically like to do one piece of copy, three images, and then every campaign that I create is a different piece of copy. So if you're doing a CBO as an example, CBO copy one CBO, copy two CBO, copy three. Each of these campaigns will have the same audiences. They will all have the same images, but those three images that I'm testing have copy one. And then the next campaign, same three images, copy two. That way, at least I'm able to test that one element. That one element is the copy. Once I find the copy that's working, I could then test more videos, more images, and even then I can open up more audiences. And if I open up more audiences, I can test that individual copy all over again. So when you're testing one element at a time, it's not necessarily one ad, one image, one audience we're talking about.

• The one individual element you're going to test first may be the copy. Then I work on the images and then I go from there because you can split test imagery and video pretty quickly, but copy takes time. So remember, as you begin to scale, look at it from a sense of how am I testing one element at a time. So I could find the winners of these variations that I can use to scale more campaigns. As you continue to go throughout this course, you see the scaling methodologies in place to scale from $50 to $100 to $200 to $500 or even $10,000 a day. So with that being said, test one element at a time and get prepared to scale.

David (00:00):

Hey, everyone. Welcome back. And in this video, we're talking about testing. One element at a time seems pretty straightforward, right? You just test one thing at a time and then you see what's working, but let's be honest. How many of us like to just bundle every possible variation of something we could think of and just launch one campaign and hope that Facebook takes care of it for us now, though, that's what they want us to do. Right? Using campaign budget optimization. That's not always the best methodology when it comes to launching anything on this network. Keep in mind that when you were launching any sort of campaigns, the way that I like to do it is this. You have one campaign that focuses on one piece of copy and it's the same image in the same copy, right? So for example, you can have three different images, but they all have the same copy.

David (00:47):

And in every single audience you're testing, it's those same three images, but the same copy, or it could be the reverse. It could be the same image, but three different pieces of copy, right? So you'll have three pieces of copy and one image and you'll have it three separate ads in an ad set. And you can take this over and over and over in different ways, but rarely do you want to have three pieces of copy and three images in an ad set because now you're looking at nine variations. So the way that I look at it as this, you decide, do I want to test one piece of copy or do I want to test one image in three pieces of copy? And then from there you can decide on how many audiences you want to start with, whether it's four, 10 20, if you remember, if you're doing a CBO for eight audiences, if you're doing ABO, you could do as many as you want because it's individual budgets per audience.

David (01:35):

But I typically like to do one piece of copy, three images, and then every campaign that I create is a different piece of copy. So if you're doing a CBO as an example, CBO copy one CBO, copy two CBO, copy three. And each, each of these campaigns will have the same audiences. They will all have the same images, but those three images that I'm testing have copy one. And then the next campaign, same three images, copy two camping, number three, copy three, same three images. That way, at least I'm able to test that one element. That one element being the copy. Once I find the copy that's working, I could then test more creative, more video, more images, and even then I can open up more audiences. And if I open up more audiences, I can test that individual copy all over again. So when you're testing one element at a time, it's not necessarily one ad, one image, one audience we're talking about.

David (02:34):

What's the one individual element you're going to test first. And I oftentimes start with copy. Then I work on the images and then I go from there because you can split test imagery and video pretty quickly, but copy takes time. And so remember, as you begin to scale, look at it from a sense of how am I testing one element at a time. So I could find the winners of these variations that I can use in order to scale more campaigns. And as you continue to go throughout this course, you see the scaling methodologies in place in order to scale from 50 to a hundred dollars to $200 to 500, a thousand or even five or $10,000 a day. So with that being said, test one element at a time and get prepared to scale.