• In this video, we're talking about testing the element that has the biggest impact on your campaigns. It could be one piece of copy that takes you to the next level could be an image or a video. It could be that you added retargeting or a certain audience. Oftentimes I find that the one thing that takes people to the next level is the offer. A lot of people don't put a lot of time and effort into their offer as they do the amount of effort they put into their ads. There are only so many ads you can deploy to make a crappy offer work.

• So when you're putting together your ads don't forget to put a lot of attention on your offer. What is it that's going to get people to take that action to buy? Do you have to bundle it with something to increase the order value? Do you have to have upsells and down sales to increase the cart value? Is it email automation that's going to help with bringing back more customers? Is it retargeting that's going to get them to finally buy maybe with an incentive of an extra 10% off?

• These are all individual elements that you have to try out to bring more business to your business. So remember, as you were beginning to scale your ads, all of this is taken into account. As you were starting to bring in more audiences, maybe you incorporate more detailed retargeting through dynamic ads. Maybe you have dynamic catalog retargeting. Maybe you found that finally retargeting your engagement audiences and your visitors and your Instagram profile and a variety of things bringing you more customers. These are all important individual elements that have allowed you to scale.

• As you continue to bring more sales into your advertising and you start to see more data developed by your pixel, it's going to get a lot easier for you to continue to scale beyond that point of just looking at the ads, but also looking at what offers can we incorporate?  What else can we do with his existing offer to increase the order value? And then from there you can continue to spend and bring in even more revenue into your business.  

•  Remember to test the elements with the biggest impact. If you find that the email side is bringing in a higher return on spend, do more email. If you find that retargeting is averaging a higher return on spending than anything else, retarget more. If lookalikes are your best-performing audiences, more lookalikes, and that's why you need to make sure you find what's bringing the biggest impact to your business.

David (00:01):

Hey everyone. Welcome back in this video, we're talking about testing the element that has the biggest impact on your campaigns. Let's be honest. We just talked about testing one element at a time, but what specifically is going to help you get to the point of scale for your account and possibly your business? Now it could be one piece of copy that takes you to the next level could be an image or a video. Hell it could be that you added retargeting or a certain audience. Oftentimes I find that the one thing that takes people to the next level is the offer. Yes, you think that's pretty simple, but guess what? A lot of people don't put a lot of time and effort into their offer. As they do the amount of effort they put into their ads. There's only so many ads you can deploy to make a crappy offer work.

David (00:47):

So when you're putting together your ads keep this in mind, it could be that lookalikes are the one thing that brings you to spending a thousand to 5,000 a day. It could be that your video went viral and all of a sudden you're getting a bunch of sales and don't get me wrong. Those are individual elements that could take you to the next level, but don't forget to put a lot of attention on your offer. What is it? That's going to get people to take that action to buy. And even if it's a physical offer, do you have to bundle it with something in order to increase the order value? Do you have to have upsells and down sells in order to increase the cart value? Is it email automation that's going to help with bringing back more customers? Is it retargeting? That's going to get them to finally buy maybe with an incentive of an extra 10% off.

David (01:28):

These are all individual elements that you have to try out in order to bring more business to your business. So remember, as you were beginning to scale your ads, all of this is taken into account. As you were starting to bring in more audiences, maybe you incorporate more detailed retargeting through a dynamic ads. Maybe you have dynamic catalog retargeting. Maybe you found that finally retargeting your engagement audiences and your visitors and your Instagram profile and a variety of things because bringing you more customers, these are all important aspects, individual elements that have allowed you to scale. And sometimes it's just the lookalikes. Sometimes it is a 10% that outperforms a 5% that you're able to start scaling at higher amounts and bring in more business. So as you continue to bring more sales into your advertising and you start to see more data developed by your pixel, it's going to get a lot easier for you to continue to scale beyond that point of just looking at the ads, but also looking at what other offers can we incorporate?

David (02:29):

What else can we do with his existing offer to increase the order value. And then from there you can continue to spend and bring in even more revenue into your business. So remember, test the elements with the biggest impact. If you find that the email side is bringing in a higher return on spend, do more email. If you find that retargeting is averaging a higher return on spend than anything else, retarget more. If lookalikes are your best performing audiences, more lookalikes, and that's why you need to make sure you find what's bringing the biggest impact to your business.