• In this video. We're talking about how to refine and choose your targeting for scale. A lot of people start with 10, 20, 30 interests. If you're using custom audiences, you're probably creating custom audiences of your engagers, your visitors, video viewers leads, purchases, you name it. The same thing goes along with creating those engagement audiences and retargeting them. You're creating value-based audiences. You're creating things based on people who've purchased more than one product.

•  So let's say you were targeting 30 interests in the beginning. You find 10 networks work well. No one ever decides to take all 10, bundle them together and run ads to them. No one decides to take those 10 audiences and let's say, put them all into a campaign, budget, optimized campaign, and set them to a high budget and let them go. And then you can do the same thing with an ABO. Write Individual budgets for each one, and then separate campaigns.

• The same thing happens with lookalikes. Bundle all the winning lookalikes together, no matter the percentage, and then running a high budget campaign to the winning ads that you've had over this long period. Because remember at the end of the day, when you find those winners, you're going to reuse them and repurpose them as often as you want with the audiences that are consistently performing and with the number of audiences you can create.

• If you have 10, 20 interests. You can reuse them over and over again and you can create combinations of both. Make sure you keep track of what's working so that you can put them into audiences for scale. This is how we're able to get accounts to 5,000, 10,000, even $20,000 a day with even one client spending a hundred thousand dollars a day, because we know all the lookalikes that have worked, all the interests that have worked, kept the list of them in a spreadsheet and have created all sorts of combinations of those two together to reuse over and over for scale. 

• So when you were going through this process of scale, keep track of what worked for you. And don't forget when you're using your lookalikes, you need to update them at least once a quarter. I update them every month. So sometimes when you are generating a lot of leads or a lot of purchases, you need to update these audiences frequently.  So when you're doing this, make sure you keep track of everything and make sure that when you're doing so you're putting enough budget towards it. So it can work in your favor. And that is how you can refine and scale simultaneously.

David (00:01):

Hey, everyone. Welcome back in this video. We're talking about how to refine and choose your targeting for scale. Now, this isn't about picking audiences. This is about refining for scale. So here's what I mean. A lot of people start off with 10 20, 30 interests. If you're using custom audiences, you're probably creating custom audiences of your engagers, your visitors, video viewers leads, purchases, you name it. Same thing goes along with creating those engagement audiences, retargeting them, and it goes on and on and on. So when you're going through the testing process, you're testing all these things, right? You're testing all the lookalikes, you're testing all the base audiences you've created from the custom audience section. You're creating value-based audiences. You're creating things based on people who've purchased more than one product, or maybe they've purchased your high ticket versus low ticket. And it goes on and on.

David (00:48):

So with that being said, you ended up spending money across 50 to a hundred, sometimes 150 audiences over, let's say three to six months, sometimes even 12 months for some of us. And when you're looking at those audiences and you're spending all this money, the funny thing is most people forget what they started with. So let's say you were targeting 30 interests in the beginning. You find those 10 network really well. No one ever decides to take all 10, bundle them together and run ads to them. No one decides to take those 10 audiences and let's say, put them all into a campaign, budget, optimized campaign, and set them to a high budget and let them go. And then you can do the same thing with an ABO right. Individual budget for each one, and then separate campaigns to where it's, you know, one campaign is all copy.

David (01:33):

One image, one, all copy, two image, one, all copy, three image one. And you could scale it from then on. Same thing happens with lookalikes. Why aren't you bundling all the one percents together, all the three percents together, all the 10%. How about bundling all the winning lookalikes together? No matter the percentage, and then running a high budget campaign to the winning ads that you've had over this long period of time. Because remember at the end of the day, when you find those winners, you're going to re use them and repurpose them. As often as you want with the audiences that are consistently performing and with the amount of audiences you can create, which we've outlined thoroughly in this course, like I said, anywhere up to, let's say 150 audiences, depending on how many base audiences you're using. At some point, you get to a level where you have, you know, 10, 20 lookalikes, you can reuse over and over and over.

David (02:24):

You have 10, 20 interests. You can reuse over and over and over, and you can create combinations of both. Make sure you keep track of what's working so that you can put them into audiences for scale. This is how we're able to get accounts to 5,000, 10,000, even $20,000 a day with even one client spending a hundred thousand dollars a day, because we know all the lookalikes that have worked, all the interests that have worked, kept the list of them in a spreadsheet and have created all sorts of combinations of those two together to reuse over and over for scale. So when you were going through this process of scale, keep track of the, that worked for you. Keep track of the source audiences that work for retargeting. Like I said, the video viewers engagers, so on and so forth, and then keep track of the lookalikes that have performed for you and then reuse them and create different combinations between them so that you can continue to scale.

David (03:15):

And don't forget when you're using your lookalikes, you need to update them at least once a quarter. I update them every month. So sometimes when you are generating a lot of leads or a lot of purchases, you need to update these audiences frequently. So that one, you get a new lookalike, the test, but then you're keeping the data fresh. So as you're doing that, not only you were finding what's working and what's not, but then you're also able to scale. So when you're doing this, make sure you keep track of everything and make sure that when you're doing so you're putting enough budget towards it. So it can work in your favor. And that is how you can refine and scale simultaneously.