• In this video, we're talking about which placements are performing best right now. The placements that people use most often are the Facebook feed and the Instagram feed. Not all of them are using Instagram and Facebook though. For example, a business account can only focus on the Facebook feed on mobile and desktop and only focusing on people 45 and over. So for this specific account, the best placement is going to be the Facebook feed. This one is focusing on Instagram and Facebook feed only. We were using stories, but stories were generating unqualified leads. Thus, we feel the best placements for this account is the Facebook and Instagram feed, mobile and desktop. 

• If we go to another account, this account hasn't been using mobile and desktop feed. We found that a lot of leads that came from Instagram were unqualified. We switched to just Facebook. And we started to notice that not only we were getting better quality people, but we were getting more phone calls just from focusing on Facebook. And then when we took it further, we found that we would be willing to pay a higher cost per bleed with desktop-only leads from Facebook. Though the volume is less, they were more inclined to book a call and watch the webinar. Thus, we were getting better quality clients and customers from just running on Facebook feed on the desktop. 

• It depends on whatever it is that you're promoting. Is it a product or a service? Is it an impulse, buy something physical for something digital. You got to test it all, if you're having a video ad than start with automatic placements. And as you begin to scale up, start at the individual placements and what's performing best to you. As they started to scale, we look at which individual placements are generating the purchases and start focusing on all of the spends in those incremental places. Not just purchases either we're talking leads and applications. So if we're seeing that all the applications are coming from Instagram, we're going to focus on Instagram. So there is no one best placement. It is the best placement that works for whatever it is you are promoting. 

David (00:01):

Hey, everyone. Welcome back. And in this video we're talking about which placements are performing best right now. Now in the last video I talked about which ones are under utilized. And if you think about it, which placements are the ones that people are using most often, it's going to be the feed. It's going to be the Facebook feed and the Instagram feed. But then I talked about how stories though under utilized are performing really, really well. And if done correctly in various industries and or product service, it can actually be the main generator of your business and in terms of sales or leads or even phone calls. So what is it that matters clients are using right now at high volume? Well, they're using the feed, but not, and all of them are using Instagram and Facebook. So for example, with this business account, this one is only focusing on the Facebook feed on mobile and desktop.

David (00:50):

And it's only focusing on people 45 and over. So for this specific account, the best placement is going to be the Facebook feed. If we're looking at this account where these leads are, actually people generating phone calls, okay? This one is focusing on Instagram and Facebook feed only. We were using stories, but stories were generating unqualified leads. Thus, we feel the best placements for this account is the Facebook and Instagram feed, mobile and desktop. If we go to this account, this account hasn't been using mobile and desktop feed, primarily Facebook and Instagram. We found that a lot of leads that came from Instagram were unqualified. We switched to just Facebook. And we started to notice that not only were we getting better quality people, but we were getting more phone calls just from focusing on Facebook. And then when we took it further, we found that we would be willing to pay a higher cost per bleed with desktop only leads from Facebook.

David (01:48):

And even though the volume is less, they were more inclined to book a call and actually watch the webinar. Thus, we were getting better quality clients and customers from just running on Facebook feed on desktop. Crazy, right? Let's take it one step further. This account only runs automatic placements. There is no one set all which one is generating the most purchases it's set to automatic and automatic has outperformed over and over. So in reality, which placements are performing the best right now consider this, this account right here is running all video ads. This account right here, all image ads, desktop only remember that on Facebook, this account here is running on Facebook and Instagram feeds only running images right now. And this account right here, it's only running images on Facebook, desktop, and mobile feed. So you could see, it really depends on whatever it is that you're promoting.

David (02:45):

Is it a product or service? Is it an impulse, buy something physical for something digital. You really got to test it all. And most of the time, a lot of you, if you're having a video ad are going to start with automatic placements. And as you begin to scale up, start at the individual placements and what's performing best to you. That's what we did with all of these accounts. As they started to scale, we look at which individual placements are actually generating the purchases and start focusing on all of the spend in those incremental places, right? Not just purchases either we're talking leads and applications. So if we're seeing that all the applications are coming from Instagram, we're going to focus on Instagram. If we're seeing they're all coming from Facebook, we go all in on Facebook. So there is no one best placement. It is the best placement that works for whatever it is you are promoting. And in this case you could see we've had mobile and desktop work for multiple businesses. One of them was desktop. Only some people were just Facebook, some were Facebook and Instagram. You got to test it all. So if you're looking for the best placement, you need to get to work and start figuring out which Avenue you're going to take in order to scale and start breaking down that data. So you can find exactly where it is. People are coming to you for whatever it is you're selling and you can optimize accordingly.