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Apple’s new iOS 14 policy will have a harmful impact on many small businesses that are struggling to stay afloat and on the free internet that we all rely on more than ever. We disagree with Apple’s approach and solution, yet we have no choice but to show Apple’s prompt. If we don’t, they will block Facebook from the App Store, which would only further harm the people and businesses that rely on our services.
We removed three separate networks for violating our policy against foreign or government interference which is coordinated inauthentic behavior (CIB) on behalf of a foreign or government entity. These networks originated in France and Russia and targeted multiple countries in North Africa and the Middle East.
Through much of 2020, advertisers have had to react to rapidly shifting behaviors and pivot from long-held strategies. We shared 4 key issues to watch out for in 2021, and provided strategies that will set you up for success in the year ahead.
In early 2021, Facebook will begin to show Apple’s AppTrackingTransparency (ATT) prompt as a part of iOS 14 requirements.
To minimize disruption, we are providing you an update with our solutions that require actions you can take immediately, and actions you need to plan for in early 2021.
On December 9, the US Federal Trade Commission and State Attorneys General filed two separate antitrust complaints against Facebook. This announcement does not change how we work together with you and you can continue using our platform as you do today.
Given recent news regarding COVID-19 vaccine availability, we will start removing false claims about these vaccines that have been debunked by public health experts on Facebook and Instagram. We will regularly update the claims we remove based on guidance from public health authorities as they learn more.
We released the Digital Tools in Crisis and Recovery: US Report, drawing on research from Deloitte. To help small businesses learn how to turn insights into actions, we’ve shared tips inspired by the report that can help your small business make its way on the road to recovery.
Beginning December 16, several Messenger API features will no longer be available for developers and businesses in Europe, and for people in Europe who connect with businesses on Messenger and Instagram globally. We encourage developers to update their experiences that could be affected by these changes before December 16.
The Oversight Board, a separate body that people can appeal to if they disagree with decisions we made about their content on Facebook or Instagram, will begin its first six cases to review. The board also added five additional trustees to the Oversight Board Trust.
To help businesses have the best experience working with creators on Instagram, we’re sharing some best practices on the importance of transparency when posting branded content.
We released the fifth edition of the Global State of Small Business Report which sheds light on how the smallest businesses are facing some of the greatest challenges due to the COVID-19 pandemic.
In partnership with the Organization for Economic Co-operation and Development (OECD) and the World Bank, we surveyed more than 25,000 small business leaders across 50 countries in September.
The report found that businesses owned and operated by a single person have been more likely to close and experience significant sales reductions compared to other small businesses that have at least one or more employees, as well as many more helpful insights that could benefit your business.
We introduced the Reels tab and Shop tab to the Instagram home screen. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love.
Stay connected with your friends and followers with three new messaging features on Instagram - Watch Together, new customizable chat themes, and opt-in vanishing messages
We’ve made it easier for advertisers to create immersive and performant Instagram Stories ads with new automation capabilities. Get started by leveraging existing creative so you can save more of your time and effort.
The temporary pause for ads about politics and social issues in the US continues to be in place as part of our ongoing efforts to protect the election. Advertisers can expect this to last another month, though there may be an opportunity to resume these ads sooner.
Because of the many changes in the gaming monetization model, we have commissioned research to look at the impact of ads from both the publisher and the player perspectives. Read the report to find out how in-app ads deliver short-term value for the game experience and long-term retention value.
In response to interference in the 2016 U.S. election, Instagram has instituted several changes to our ads policies to provide greater transparency for ads about social issues, elections and politics. Now, we’re sharing some tips for those who want to engage on social issues through Instagram ads, plus resources on the upcoming restriction period for ads about social issues, elections and politics.
WhatsApp Business app and WhatsApp Business API help businesses of all sizes manage their chats. We’ve listened to feedback on what’s worked and believe WhatsApp can help make messaging the best way for consumers and businesses to connect.
We are announcing a new way for businesses to store and manage their WhatsApp chats with customers using Facebook’s secure hosting infrastructure which will roll out early next year. This will make it easier to onboard to WhatsApp Business API, allow you to respond to WhatsApp messages faster, keep your inventory up to date, and sell products through chats.
We’ve launched several cloud-streamed games in the Facebook app and on browser — playable instantly, with no downloads required. Building on our HTML5 playable ads format, we’re also launching cloud playable ads on Android and iOS in the US. With this new format, we can now support interactive demos from a game’s native code, blurring the line between games and ads.
Advertisers and media planners have long understood that two critical factors — reach and frequency — impact performance. Media planners have long observed that frequency can be key to driving recall and encouraging action. Facebook IQ research has shown that while there’s no one-size-fits-all ideal frequency on Facebook, higher frequencies do tend to drive behavior changes. Our latest research explores how marketers boost the effectiveness and efficiency of their Facebook campaigns.
Compelling character treatment, appropriate text size, and proper sound design can help drive greater creative performance on in-stream placements. Facebook’s Creative Shop and Marketing Science teams are sharing a new set of creative recommendations that can help make your in-stream ads more engaging and impactful.
Though shopping might look different this holiday season, you can see it as a chance to start fresh, explore new product features and tools, and find creative ways to get in the holiday spirit. Get started by setting up your digital shop, then use Facebook Shops to help put your customers into a holiday mindset by creating seasonal collections, and curating and merchandising products into groups for holiday promotions and sales. Check out these and other holiday ideas for your shop to get inspired for the festive season.
We’re sharing an update on the enforcement actions we’ve taken since our last monthly report on coordinated inauthentic behavior (CIB). This includes both our October CIB report and more details on the routine action we take against inauthentic behavior (IB) that doesn’t rise to the level of CIB, to paint a more complete picture of the broad range of adversarial behaviors, trends and tactics we see.
We are announcing updates to the Messenger API to support Instagram messaging, giving businesses new tools to manage their customer communications on Instagram at scale. The new API features, currrently in beta, enable businesses to integrate Instagram messaging with their preferred business applications and workflows, helping drive more meaningful conversations, increase customer satisfaction and grow sales.
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