• Facebook recommends your ad text be 90 characters or less and 25 characters or less for the headline.

• An ads image can be no more than 20% text. Can you get an ad approved with more than 20% text? Absolutely. 

• The more often that you get ads disapproved the less quality of an account you have.

• You can choose page photos, previous ad images, or upload new images.

• The best size image to upload is 1200 x 627 pixels. Facebook recommends a minimum width of 600 pixels for images appearing in the newsfeed. If you create your image to be 1200 x 627, it does resize perfectly for mobile right hand side in other formats.

• You can now use free stock images through Facebook when creating your ad. 

• If you do a video views campaign, a clicks-to-website or website conversions campaign you can upload videos and all you have to do is upload a new video or choose one from your library.

• With Facebook's app install, website conversions, and clicks-to-website ad objectives, all ask for a call to action button. You simply just choose the type of action you want people to take to either visit your site or choose no button. 

• You don't have to have a call-to-action button on your ads at all. It's just there for your own selection. 

David (00:01):

Everyone welcome back in this video, we're going to talk about ad format basics for Facebook advertising. Now with a typical text-based ad, how much text can your ad have? So Facebook recommends 90 characters or less than 25 characters for the headline and ads image can be no more than 20% text. Can you get an ad approved with more than 20% text? Absolutely. The last thing you want to do though, is break the rules of Facebook ads. Yes, yes. You got the ad approved, but let's be honest here. It's not going to happen every time. And the more often that you get ads disapproved, well, the less quality of an account you have. So try to keep your ad image to less than 20% text with images. You can choose page photos, previous ad images, or upload new images, right? So you could select images for your ad.

David (01:00):

Using the ad create tool. You could specify your ads, objective and choose what you want to advertise. You can fill in your ad headline and text. You choose your images and you may upload images from your computer. Browse a library, dead images from your page, or select an image from previous ads. Now the best size image to upload is 1200 by six 27 pixels. Facebook recommends a minimum width of 600 pixels for images appearing in the newsfeed. Now, if you create your image to be 1200 by six 27, it does resize perfectly for mobile right hand side in other formats.

David (01:44):

All right, this is just an example, as we showed earlier, uh, what it would look like with the ad manager and the section where you can upload browse and even search. Now, it says you can get free images. So it's even better with videos in the ads, create tool. You can choose your ad objective and what you want to advertise. You simply just click on the upload new video or browse library to upload your video. Then you just fill in the text and links you want in the ad. It's very simple. If you decide to do a video views campaign, a clicks to website or website conversions campaign, and you can upload videos and all you have to do is upload a new video or choose one from your library.

David (02:33):

Now Facebook's app install, website, conversions, and click the website ad objectives, all ask for a call to action. You simply just choose the type of action you want people to take to either visit your site or choose no button. Honestly, they've been adding more options when it comes to call to actions. You know, they used to just have no button shop. Now book now learn more, sign up, download. They even added contact us and they're going to be adding more calls to action soon. And there are call to action buttons. Like I mentioned, shop now learn more so on and so forth. It's your choice, whether or not you want to choose these calls to action. You don't have to at all. It's just there for your own selection. In the next video, we're going to talk about targeting strategies in order to best suit your ad for the audience that is going to take the action you want them to take.