• In this video, we talked about the live room versus the replay room and what's the difference. For some people, the live room doing a live webinar is more effective. Versus some people doing the replay room, Evergreen is a lot more effective. Now we're going to talk about both, but you can essentially use this process to use both the live room and or the replay room to your advantage, because this is an evergreen process. When you do a live webinar, that replay can almost act as a live webinar because people don't know the difference. If you don't say the webinars live on a Tuesday and just say we're live, and you're engaging with the audience and you're funneling it through your webinar platform, you can make the presentation look live. So whether or not it's truly live or it's a free play, this process is efficient for both.

• So how do you make this evergreen? You can do a blog post that's pre-selling the webinar content or promoting a similar topic, and then funneling people towards the webinar. Same thing when it comes to a call to action, linking to your webinar registration from a separate registration page. You could be doing a lead magnet, blog post, you could even just have a resource page on your site somewhere, but that CTA, that call to action box that pops up or is on that page, could link to your webinar and collect that lead and get people into the funnel sequence as quickly as possible. You can send them straight to the replay or the quote unquote, live room, because that presentation is already done.

• Let's not forget all those people that registered or did not register for your webinar in the past can be funneled back into this sequence and they can go see the webinar for the first time or again. So they were just a visitor or an engager or a viewer, and you send them to a different registration page and what they've already seen that way, it seems like a unique presentation, and they're not seeing the same ad or the same webinar page that they saw before. Thus, they don't just negate it and move on. Now, what happens if you're doing an auto webinar? It's just like promoting the live webinar, except it's automatically funneling through anytime of the day.

• You can rotate the registration pages. They rotate at least to two pages. It could be a long form page and a short form page, just so they could see which one performs better. They'll at least exclude the registrants from past webinars so that they're not seeing the same ad and or page over and over, especially if they've already purchased. Exclude people who are already in your funnel sequence in your webinars sequence, don't keep showing them ads. You can rotate these ads every couple of weeks. If they're effective, some people are doing them every week. Some people are re-rotating every two weeks. I've seen ads go as long as four weeks before you have to rotate them out, if they're doing effective elite well. So if you want to keep things fresh, I would say at least every week you put out a new batch.

• If you want to take this to the next level, you can create a reminder page. Let's say you're doing a live webinar. So you might say it's a live webinar, but you're feeding it through your webinar platform to, show the webinars that you've done in the past. You would create a reminder page, sending people back to this page saying, "Hey, don't forget that webinars tomorrow". All the information is on the page and if they've already registered they have this in their inbox. This just takes it to the next level because now they have the chance to see this workshop starts in X days, X time. 

• The great part is that you can create a custom audience of people who like to receive reminders about stuff that's going on in your business. Every time you have a new webinar, every time you have a new promotion, you could retarget those people with the same reminder. So remember whether it's a live room or replay room, you're still creating content. That's going to bring them back. If you want to make it evergreen, where they come back into that sequence, you can use blog posts, case studies, and testimonials.

David (00:01):

Hey everyone. Welcome back in this video. We're talking about the live room versus the replay room. And what's the difference because for some people, the live room basically doing a live webinar is more effective. Versus some people doing the replay room. Evergreen is a lot more effective. Now we're going to talk about both, but you can essentially use this process to use both the live room and or the replay room to your advantage, because this is an evergreen process. Funny enough, when you do a live webinar, that replay can almost act as a live webinar because people don't know the difference. If you're not talking about that, the webinars live on a Tuesday. If you just say we're live and you're engaging with the audience and you're funneling it through your webinar platform, you can make the presentation look live. So whether or not it's truly live or it's a free play, this process is efficient for both.

David (00:54):

So how do you make this evergreen with this whole process can be evergreen through content. You can do a blog post that's pre-selling, the webinar content or promoting a similar topic, and then funneling people towards the webinar. Same thing when it comes to a call to action, linking to your webinar registration from a separate registration page. Here's what I mean by that. You could be doing a lead magnet. You could be doing that blog post. You could even just have a resource page on your site somewhere, but that CTA, that call to action box that pops up or is on that page, could link to your webinar and collect that lead and get people into the funnel sequence as quickly as possible. And you can send them straight to the replay or the quote unquote, live room, if you want to, because that presentation is already done.

David (01:37):

Let's not forget all those people that registered or did not register for your webinar in the past can be funneled back into this sequence and they can go see the webinar for the first time. Or once again, this works a lot more efficiently. If it's someone who didn't register. So they were just a visitor or an engager or a viewer, and you send them to a different registration page and what they've already seen that way, it seems like a completely unique presentation, and they're not seeing the same ad or the same webinar page that they saw before. Thus, they don't just negate it and move on. Now, what happens if you're doing an auto webinar? Well, once again, it's just like promoting the live webinar, except it's automatically funneling through anytime of the day, whether it's just in time, every hour, every half an hour, every couple of hours, right?

David (02:24):

So you can rotate the registration pages is what a lot of people do. They rotate at least to two pages. It could be a long form page and a short form page, just so they could see which one performs better. They'll at least exclude the registrants from past webinars so that they're not seeing the same ad and or page over and over, especially if they've already purchased. Definitely exclude. If these are people who are already in your funnel sequence in your webinars sequence, don't keep showing them ads, no reason to just exclude them. And you can rotate these ads every couple of weeks. If they're effective, some people are doing them every week. Some people are re rotating every two weeks. I've seen ads go as long as four weeks before you have to rotate them out, if they're doing effective elite well. So if you want to keep things fresh, I would say at least every week you put out a new batch.

David (03:13):

I've seen people go as long as three to four weeks before they do that. And if you really want to take this to the next page or to the next level, I should say, you can even create a reminder page, similar to what you see on your screen for when you were doing some sort of webinar, right? So let's say you're doing like life. So you might say it's a live webinar, but you're feeding it through your webinar platform in order to, well, essentially show the webinars that you've done in the past. You would create a reminder page, sending people back to this page saying, Hey, don't forget that webinars tomorrow, that webinars in two days, I'll see you there. And all the information is on the page. If they've already registered, they have this in their inbox. This just takes it to the next level because now they have the chance to see this workshop starts in X days, X time. So on and so forth. Is this very similar to the reminder ads I've talked about in the past? Yes, but this is a dedicated page to that. And the great part is, is that anyone that lands here, you can create a custom audience of people who like to receive reminders about stuff that's going on in your business. And every time you have a new webinar, every time you have a new promotion, you could retarget those people with the same reminder, Add. So remember whether it's a live room

David (04:21):

Or replay room, you're still creating content. That's going to bring them back. And if you want to make it evergreen, where they come back into that sequence, you can use blog posts. You can use case studies, testimonials, so on and so forth, which we will talk about so that it keeps the, the circle moving of how many people are coming back into that rotation, seeing your webinar, seeing the replay and thus, possibly buying. And in the next video, we talk about how you can use these registrations, these people who've made it into your sequence and get them to buy using VSLs and replay page hybrids.