• So now that you have your entire SILO Funnel completed, you can move on to Phase II and create a few add-ons.

• First and foremost, you already have a completed course, so now all you need is a high-converting webinar offer through which to sell it and give you even more highly-qualified leads for your DFY offer. Want help with that?  Me and my team can build your high-converting webinar offer and funnel if you're interested.  Learn more HERE.

• You should also have an affiliate program now so you can shop your webinar around to other affiliates for easy traffic and new customers

• Once you do your webinar live and get the conversions up, you can use the recording for an evergreen funnel.  From within this funnel on the replay you can offer BOTH your DFY offer AND your standalone course offer.

• One final piece to add is one solid lead magnet that you can use to retarget all of your traffic from everything else but also as a way to get leads of people who may need to be educated about your product and offer before buying.  Here's mine for Webinar Architect.

Matt (00:00):

Okay. In this final video, we're going to talk about a couple of ad-ons. Okay. So your S your simple inline funnel is all of your products right here, right? This is your course down here. Okay. Um, and then you have your done with you and done for you. Okay. So the whole course is about driving traffic into the top of this through either a, an application process or contacting you through messenger, right. And you're booking calls and your, in your, uh, position, your highest ticket offer right up front and going down from there. Okay. So now that you have this all set up, it makes sense to go ahead and also just sell your course, right. And the best way that we do that is with a webinar. So one of the things that we add, okay, now don't, don't get sidetracked and do this first, get your, this thing set up first, because it's going to give you the time and resources and the, the, uh, flexibility, uh, to, to start promoting your course and add some additional add ons.

Matt (01:09):

Okay. And we don't want this to get so crazy where all we're doing is falling back into the obsession, the customer Ascension model. That's not what we want. We have this in place for a reason. And now it's time to just, uh, add a webinar because we can get a lot of people on it. We can generate a lot of leads. Okay. So the good thing about doing a webinar is if we do one live webinar, it gives us something to drive traffic to, and we get a ton of leads. And then in those email sequences, we can start directing him. That gives us another way to get traffic into the top of our silo funnel. Okay. So they're already on our email list. So they've already been warmed up, cause they've already seen our webinar. Now we can start sending them emails about the done for you, right?

Matt (01:50):

Okay. So we're going to add a webinar. And then another thing that we can add, let's just draw this on here. A webinar we can do it live, we can do is live as many times as we want. That's why we set up our affiliate program affiliates so that we can get other affiliates on board to do a webinar for us, right. And drive traffic. And one of the cool things that I've done, uh, to get, uh, and sell, not only the course, but also to sell the done for you is after the live webinar, as a bonus for anybody that buys I'll do a live immersion. Okay. This is critical live immersion call the following week. Okay. I'll give you one week to get in, learn the course, the following Monday after the Sunday that we expire the thing. So they might be in there for 10 days.

Matt (02:37):

Um, we do a lot immersion. So we get on, uh, answer all of your questions about the course, the curriculum. And then I make another offer for the done for you. It's like, look, um, I answered all your questions. Here's what it is. And if you want me to build it for you, go here. Okay. So it's just another way to get on this immersion call to get traffic going to the top of this funnel. Okay. So we have our webinar, we can run it live, but we can also set it up as an evergreen I'm to show you what that looks like. And then one more thing that we can do is a one simple Legion. You don't need a ton, but you need one. Okay. And you need one, but this is going to help you get leads, um, that you can, uh, promote to, you can sell your course.

Matt (03:17):

You can send them to your evergreen webinar and you can send them here. Okay. So it doesn't have to be any more complicated. We've got our lead gen, we get our, our webinar. Okay. So let me just show you real quickly, what that looks like. Hey, here is our, um, recorded webinar. So I've already done this live. And so now we just have an evergreen webinar. So the video tells them about what to expect about the training. It's about 45 minutes long. If I remember, and then we give them a bonus. If they jump on the live webinar, we'll send it to them automatically. Okay. Once they opt in, here's what it is. Don't close this window, training the process. Here's the actual, okay. It's about an hour, hour recorded webinar cut down, you know, got all the other stuff that wasn't necessary. And then we make both offers on the exact same page, interested in having us build out your entire funnel.

Matt (04:05):

Okay. Again, we're driving them to the top here, uh, or to, um, get inside webinar architect and start building your six figure seminar today. So we're literally making both offers from the top and bottom of our silo funnel. You can go buy the course now, or you can go apply to have us build it for you. It's beautiful because it's all still one simple inline funnel, right? One, a, one simple inline offer phone. And so we're just driving traffic in different ways. Now the one lead magnet that we have is a six day bootcamp that educates people about, you know, creating high converting webinars. Okay. Because some people might see our power offer and think, you know, this isn't for me, I'm not ready for this yet. Or, or I don't know, you know, why do I need a webinar? Okay. So we will use this as retargeting for one, but we can also drive traffic to this and get leads.

Matt (05:00):

And then once again, we have them on our lists. So now we can just send them emails about all of this, allow them to consume all six days and then start sending them, uh, information about the done for you and the course. Right? So that's it. It's real simple. All we did was add these two things on, but this is, again, this is the last video for reason you add these later, do your, your, your silo funnel first, get this all built. And then you can add, you can edit a live webinar. You can add and turn that live webinar into a recorded evergreen webinar. Then you can add a lead gen funnel, but do these things first. Okay. And this is all like a beautiful self-contained system. That's going to make you a ton of money.