• In this video, we're going to be talking about writing your promotional emails. Now these are the emails that you will use and that you will give out to your affiliates to promote the webinar to their existing list. Those that opt in and on the page will receive emails and you will email them leading up until your webinar. 

•  I like to start my webinar promotion on Monday because I like to run my webinars on Thursday because I like a shorter replay period. So webinar runs Thursday afternoon, typically 2:00 PM Eastern. We send out our first webinar replay on Friday. Then we have all day, Friday, Saturday, and Sunday. It doesn't drag on where we have to just keep emailing them over and over every single day for five days or for a week.

• There's some urgency there. So start broadcasting emails on Monday. And I have two different ones that I like to use to begin with. So I like to give our affiliates the same opportunity to send either type number one which is going to be for bypassing the red page. This means that they're not even going to see the registration page because we can actually insert a oneclick registration, meaning as soon as they click the link, they're it grabs her name and her email from the contact information that I already have on file. Right? They're already on my list. I don't need to generate leads from these people. They're already on my list. So I basically take the webinar registration page copy and use it as my email. Again, we're going to go with our most powerful headline. And of course we will test this out and see how it converts.

•  The very first thing that I want them to see is what this is all about as quickly as possible. If I'm lucky enough to get them to actually open this up, it should be as concise as possible, what this is and who it's for and what the benefit is. So how to get traffic and sales very clear with Facebook and Instagram. It doesn't matter who you are. Now the registration link is right in front of them. Now, if you want to continue to read about this, you need more information. Here's the rest of our rich page copy, right? And then again, join us at this date, whatever it might be register now, second link, same link, the bullets from the reg page again, register now, and then your sign off followed by a couple of pieces. 

• The first one is going to be the gift that we're going to give out that they would otherwise see on the red page, where at the very bottom it says register now and join us live on the webinar Thursday date at the end, we're going to give you this bonus at this value, right? And then the second PPS is going to be what we're going to send them the next day. Right? So stay tuned for an email from us. It's kind of like a pre Frank for the value that we're going to send it tomorrow. And we leave it kind of like a cliffhanger,  it's hopefully something of interest to them that they'll want to open that email tomorrow. So we talk about whatever's relative to your webinar and these are the opportunities. Okay? So Tuesday, Wednesday, and Thursday to deliver some type of value in advance to remind people that you are the expert, that you are giving them useful and valuable information that they can use for the business as an incentive to get on the webinar.

• The second version for the same day on Monday is if we are going to send them to our rich page, maybe they're fairly new to our lists, or maybe for whatever reason you want to cookie them, you want to retarget them. Or you want to get them onto a messenger list this time. So you already have them on your email list. Now you have a messenger bot built into your rich page, and now you want to get them on that list. Either way works. So we're not going to obviously create or craft this email around the rich page copy, because it would just be redundant. 

•  We want the red page to sell the click.  And so all we need to do here is sell the click to the red page. So this one's going to be much shorter, right? Same subject and an all new one time only live webinar reveals. So now we want to send them straight to the red page and we basically just tell them who it's for. There's not a lot of copy here because we only want to give them enough information. We don't need to sell the course. We don't need to sell anything else other than getting them to click the link to go to the rich page. 

• Here's what we're going to send you tomorrow. Same thing the next day. Now, if you were sending them to the rich page, I recommend that you continue to do that throughout. If you're sending a direct oneclick link, keep doing that and try it differently for the next webinar that you run. If this is you want to run this webinar to your same list next month, or next quarter, try different ways. Test both out, see which one works for you, which one's more effective. We told them this is what we were going to send them. And here it is at the top of these subsequent emails, I like to remind them of what I sent him yesterday, what it is, and kind of just bracket it like, Hey, yesterday, I sent you this. Did you register that? And then go on to what we're going to tell them in the rest of the email, again, this has nothing to do really with the webinar itself. It should be relative to the content that you're going to share on the webinar. It's about value and advance. Teach them something now because you want them to be like, "Holy, that's awesome. This guy knows his stuff. Or this, this woman knows her stuff." Give them that then remind them of your webinar. Put the link in front, move on to the next day again at the bottom of the second email, we're telling them what we're going to send them tomorrow. 

• It's about value. So it's a little bit of a cliffhanger. We're sharing why these vanity metrics such as cost per click and click through rates don't really matter if this metric sucks, We're not going to tell them what it is. We want some intro, you want some curiosity. We want them to open that email tomorrow so then we tell them what it is. Again, we put this at the top, you know, past couple days, I've sent you this email. Did you register yet? Give them more training. All of this is about increasing show up rate, because if you can't get people on your webinar, it's going to affect what your actual conversion numbers are. Right? You want to get as many people on the webinar as possible because it helps with the energy in the room. 

• Then Thursday, we're going to send out three emails, Monday, Tuesday, and Wednesday. We only send out one but Thursday, we send out three. One is going to be a first thing in the morning. And then I bracket it with today so that they know like, this is coming up, we're running out of time. This is going to be live. And we basically just do a condensed version of the very first email or what's on the rich page. 

• There's really nothing to it other than the headline. If they haven't paid any attention to it by now, they're probably not going to, we want to just remind those last people that were maybe on the fence. They haven't done it yet to go ahead and register. 

• Now the final email for our promotional series is the one that probably gets the highest clickthrough rate. And that's the one that we send 10 to 15 minutes before the webinar actually starts. And we just say, we're starting, where are you? Or say, Hey, are you coming? Or, you know, something like, you're speaking to them directly.  So this is where we are going to change the link. And instead of sending them the direct one-click link, what we want to do is send them the raw Demio link. 

• Don't send them to your edge page. Cause we don't want them to have to wait for the email to come, which can take up to 15 minutes. Right. We want them to get on right away. So when you've registered here, it's going to take them to a page where the room's already starting. Right. That's why we kind of take time to set up this registration page is because we know we're going to be sending traffic here at the very end. Is this going to get a lot of traffic? Probably not, but we want it to look as nice as possible for those that do visit this page.

Matt (00:00): 

Hello, and welcome back module three. We're going to get into your webinar promotion. And in this video, we're going to be talking about writing your promotional emails. Now these are the emails that you will use and that you will give out to your affiliates to use, uh, to promote the webinar to their existing list. And even those that opt in and on their rich page. And, uh, they will email and you will email leading up until your webinar. Now, again, I like to start my webinar promotion on Monday because I like to run my webinars on Thursday, uh, because I like a shorter replay period. So webinar runs Thursday afternoon, typically 2:00 PM Eastern. We send out our, our first webinar replay on Friday. Then we have all day, Friday, Saturday, and Sunday. So it's a very short, uh, promotional period. It doesn't, you know, kind of drone on and where we have to just keep emailing them over and over every single day for five days or for a week it's, it's short and sweet and it's enough time for people to make a decision, but also enough time for people to consume the information on their own time. 

Matt (01:05): 

Um, but know that there's some urgency there. So we're starting this, uh, broadcast emails out on Monday. And I have two different ones that I like to use, uh, to begin with. So I like to give our affiliates the same, you know, opportunity to send either type number one is going to be for bypassing the red page. Okay. This means that they're not even going to see the registration page because we can actually insert a oneclick registration, like meaning as soon as they click the link, they're it grabs her name and her email from the contact information that I already have on file. Right? They're already on my list. I don't need to generate leads from these people. They're already on my list. So I basically take the webinar registration page copy and use it as my email. Uh, again, we're going to go with our, our most powerful headline. 

Matt (01:58): 

And of course we will test this out and see how it converts. Uh, but the very first thing that I want them to see is what this is all about as quickly as possible. If I'm lucky enough to get them to actually open this up, it should be as concise as possible, what this is and who it's for and what the benefit is. So how to get traffic and sales very clear with Facebook and Instagram. Okay. It doesn't matter who you are. Very clear, okay. Register. Now the registration link, what it is right in front of them. Okay. Now, if you want to continue to read about this, you need more information. Here's the rest of our rich page copy, right? And then again, join us at this date, whatever it might be register now, second link, same link, uh, the bullets from the reg page again, register now, and then your sign off followed by a couple of pieces. 

Matt (02:51): 

The first one is going to be the gift that we're going to give out that they would otherwise see on the red page, where at the very bottom it says register now and join us live on the webinar Thursday state at the end, we're going to give you this bonus at this value, right? And then the second PPS is going to be, um, what we're going to send them the next day. Right? So stay tuned for an email from us. It's kind of like a pre Frank for the value that we're going to send it tomorrow. And we leave it kind of like a cliffhanger, right? Where it's, um, hopefully something of interest to them that they'll want to open that email tomorrow. So we talk about whatever's relative to your webinar and these are the opportunities. Okay? So Tuesday, Wednesday, and Thursday to deliver some type of value in advance to remind people that you are the expert, that you are giving them useful and valuable information that they can use for the business as an incentive to get on the webinar, right? 

Matt (03:46):

 It's to remind them why they even need to spend their time with you on your webinar. So that's what we do to set up the next day's email. Now that's the first version of our first email. The second version for the same day on Monday is if we are going to send them to our rich page, maybe they're fairly new to our lists, or maybe for whatever reason you want to cookie them, you want to retarget them. That's cool. Or you want to get them onto a messenger list this time. So you already have them on your email list. Now you have a messenger bot built into your rich page, and now you want to get them on that list. So, you know, it's up to you either way is fine. Either way works. So we're not going to obviously create or craft this email around the, the rich page copy, because it would just be redundant. 

Matt (04:30): 

We don't need that. We want the red page to sell the click. Right. And so all we need to do here is sell the click to the red page. So this one's going to be much shorter, right? Same subject, um, and an all new one time only live webinar reveals. Okay. Here's what it is. And here's what we're going to give them. Okay. So now we want to send them straight to the red page and we basically just tell them who it's for. Okay. And then short and sweet, right? There's not a lot of copy here because we only want to give them enough information. We don't need to sell the course. We don't need to sell anything else other than getting them to click the link to go to the rich page. Okay. So that's it. Same PSS, right? PS, join us now, sit to the end. 

Matt (05:12): 

Here's the bonus. Okay. And then here's what we're going to send you tomorrow. Same thing the next day. This is what we, um, what we send them is basically what we told him. We were going to send yesterday. Now, if you were sending them to the rich page, I recommend that you continue to do that throughout. Uh, and if you're sending a direct oneclick link, keep doing that and, you know, try it differently for the next webinar that you run. If this is you want to run this webinar to your same list next month, or next quarter, try different ways. Test both out, see which one works for you, which one's more effective. Okay. We told them this is what we were going to send them. And here it is at the top of these subsequent emails, I like to remind them of what I sent him yesterday, what it is, and kind of just bracket it like, Hey, yesterday, I sent you this. 

Matt (05:58): 

Did you register that? And then go on to what we're going to tell them in the rest of the email, again, this has nothing to do really with the webinar itself. But again, it should be kind of, um, relative to the content that you're going to share on the webinar. It's about value and advance. Teach them something now, and this could be one of your best secrets, teach them this now because you want them to be like, Holy, that's awesome. This guy knows his stuff. Or this, this woman knows her. This lady knows her stuff. Right? Give them some information, uh, to remind them that you're the expert. You have, what they need, it's worth their time to get on your webinar. Okay? Give them that. Then remind them of your webinar. Put the link in front, move on to the next day again at the bottom of the second email, we're telling them what we're going to send them tomorrow. 

Matt (06:43): 

And also it's about value. Okay? So it's a little bit of a cliffhanger. We're sharing why these vanity metrics such as cost per click and click through rates. Don't really matter if this metric sucks, right? We're not going to tell them what it is. We want some intro. You want some curiosity. We want them to open that email tomorrow. Okay. So then we tell them what it is. Again, we put this at the top, you know, past couple days, I've sent you this email. Did you register yet? Give them more training. Okay. All of this is about increasing show up rate, because if you can't get people on your webinar, it's going to affect what your actual conversion numbers are. Right? You want to get as many people on the webinar as possible. Um, because also it helps with the energy in the room. You know, I know a lot of people like to record their stuff and then, you know, just send out a recording or not do it live, but I don't care how good you are. 

Matt (07:33): 

Okay. And that's really important too. The overall sales and the outcome of the webinar. Okay. And then Thursday, we're going to send out three emails, Monday, Tuesday, and Wednesday. We only send out one but Thursday, we send out three. One is going to be a first thing in the morning. And then I bracket it with today so that they know like, this is coming up, we're running out of time. This is going to be live. And we basically just do a condensed version of the very first email or what's on the rich page. Okay. Um, today here's what it's going to be. Here's the link. Okay. And then an hour prior, we send them another one just to give them a heads up, say, Hey, we're going live in an hour. Make sure you registered short and sweet. 

Matt (08:15): 

There's really nothing to it. Other than that. Yeah. Headline. Here's what it is. If they haven't, you know, paid any attention to it by now, they're probably not going to, we want to just remind those last people that were maybe on the fence. They haven't done it yet to go ahead and register. Um, yeah. A little PS about the bonus. Now the final email for our promotional series is the one that probably gets the highest clickthrough rate. And that's the one that we send 10 to 15 minutes before the webinar actually starts. And we just say, we're starting, where are you? Or say, Hey, are you coming? Or, you know, something like, you're speaking to them directly. Like, you know, I've been telling you about this webinar, where are you? Right. So this is where we are going to change the link. And instead of sending them the direct one-click link, what we want to do is send them the raw Demio link. 

Matt (08:58): 

So here's what that looks like, um, inside of, uh Demio and you know, it doesn't matter if you're using something else, send them direct link. Don't send them to your edge page. Cause we don't want them to have to wait for the email to come, which can take up to 15 minutes. Right. We want them to get on right away. So, uh, when you've registered here, it's going to take them to a page where the room's already starting. Right. That's why we kind of take time to set up this registration page is because we know we're going to be sending traffic here at the very end. Is this going to get a lot of traffic? Probably not, but we want it to make, you know, make it look as nice as possible, uh, for those that do visit this page. Okay. Not a lot of time to set that up, but it's worth it. Okay. That's it for our, um, promotional emails in the next video, we're gonna be talking about our replay emails. Bye for now.